Aymen Ismail, Executive Board Member and Director of Customer Services at smart Europe, reveals how leading automotive brands are redefining profitability in an era of rapidly shifting customer expectations. He breaks down what genuine customer‑centric profitability looks like in practice, where the strongest returns on investment are emerging, and how ethical AI is becoming a powerful driver of customer‑focused growth.

This interview gives you a clearer picture of how forward‑thinking OEMs are aligning commercial success with meaningful customer value - insight that’s increasingly essential as competition intensifies and consumer behaviour evolves.

How is Human‑Machine Interface (HMI) design evolving to meet rising expectations for simplicity, reliability, and emotional connection?

Olha Kotsar, HMI Lead at Automobili Pininfarina, shares the real challenges behind integrating advanced HMI systems, the strategies that ensure both technical robustness and user satisfaction, and the technologies that are having the biggest impact on modern HMI design. This interview gives you a clearer understanding of how leading luxury brands are balancing innovation with intuitive usability - insight that’s becoming increasingly valuable as digital experiences become central to brand identity and customer loyalty.

Olha will be sharing even deeper insight into optimising HMI for exceptional customer experience at UX & CX in Automotive 2026, making this interview the perfect preview before the event.

Download this unmissable discussion featuring Florian Rohde, Managing Partner at IProcess LLC, and Felice Fortino, Senior UX/UI Designer at AIRQUEST STUDIOS, as they offer an exclusive preview of the themes set to define the UX & CX in Automotive 2026 event.

In this forward‑looking conversation, they unpack the transformative impact of artificial intelligence on user experience, the growing importance of V2X integration, and the UX strategies emerging for autonomous vehicle environments. Their insights give you a clear view of where the industry is heading - and what organisations must prioritise to stay competitive as digital experiences become central to automotive brand identity.

AI technologies are redefining how drivers and vehicles interact; staying informed has never been more critical.

This article highlights the most innovative AI‑powered solutions shaping the future of automotive user experience. From next‑generation voice assistants to intelligent vehicle inspection tools and customer lifecycle management platforms, these advancements are not only reshaping in‑car interactions but also giving automakers powerful new ways to build loyalty, streamline operations, and elevate the customer journey.

By reading, you’ll discover how AI is optimising every touchpoint, from real‑time voice engagement to post‑purchase support, and why these tools are becoming essential for brands aiming to deliver seamless, personalised, and efficient experiences.

With user expectations rising and technology accelerating, now is the moment to attend Europe’s first and only conference dedicated to shaping the future of user and customer experience in automotive.

Download your free copy of the UX & CX in Automotive 2026 Pre‑Show Report for an exclusive preview of what awaits you at this year’s event, including:

• Who Attends – the brands, innovators, and decision‑makers you’ll meet
• Why Attend – the strategic value and competitive advantage the event delivers
• Core Themes – the trends and technologies redefining
• UX & CX in automotive 2026 Speakers – the experts leading the conversation
• Partnership Opportunities – how your organisation can stand out and engage

This is your first look at the insights and connections that will shape the next era of automotive experience. Download now and get ahead of the conversation before you arrive in April.

UX/CX in Automotive 2026 provides the unique opportunity to showcase your company’s expertise to a highly engaged network of UX and CX professionals working in the automotive sector, looking for ground-breaking innovation and technologies.

With an optimum ratio of attendees to vendors, UX/CX in Automotive 2026 will provide you with the ideal platform to meet with, and hear directly from leading OEMs, Tier 1s and Dealerships, and find out what they expect and require from their suppliers.