The automotive industry is undergoing a significant transformation, driven by cutting-edge AI technologies that are enhancing vehicle interactions. In this article, we explore a range of innovative solutions shaping the future of automotive user experiences. From voice assistants to AI-powered vehicle inspection and customer lifecycle management platforms, these developments not only promise to redefine how drivers interact with their vehicles but also offer automakers new ways to foster brand loyalty and optimise operational efficiencies.

This piece explores AI tools and platforms that are optimising customer and user experiences, from voice AI to post-purchase customer journeys.  

Ahead of UX & CX in Automotive 2026, Florian Rohde, Managing Partner at IProcess LLC, and Felice Fortino, Senior UX/UI Designer at AIRQUEST STUDIOS, offer an exclusive preview of the key themes set to shape the event.

Their discussion explores the transformative role of artificial intelligence in enhancing user experience, the integration of V2X technologies, and the evolving UX strategies tailored to autonomous vehicles. This is an unmissable discussion, click below to watch Florian and Felice explore this topic and more!

As the automotive industry undergoes a seismic transformation, vehicles are evolving into digital products that integrate seamlessly into customers' lives. Now is the time to attend Europe's first and only conference designed for industry professionals who want to understand and shape the future of user and customer experience in automotive. 

Download your free copy of the UX & CX in Automotive 2026 Pre-Show Report for an exclusive preview of:

• Who Attends
• Why Attend
• Core Themes
• 2026 Speakers
• Partnership Opportunities 

Olha Kotsar, HMI Lead at Automobili Pininfarina, offers valuable insights into the evolution of Human-Machine Interface (HMI) within the automotive industry. In this interview, she discusses the challenges of integrating advanced HMI systems and explores strategies to ensure both reliability and user satisfaction. Olha also highlights key technologies that have significantly influenced HMI design, emphasising the importance of innovation while maintaining simplicity and ease of use for the driver. 

Olha will be sharing further insight into optimising HMI to improve customer experience at UX & CX in Automotive 2026. 

In this exclusive interview, Aymen Ismail, Executive Board Member and Director of Customer Services at smart Europe, explores how to strike the right balance between profitability and evolving customer expectations. He shares what genuine customer-centric profitability means in practice, where he currently sees the greatest return on investment and ethical AI in driving customer-focused growth.

UX/CX in Automotive 2026 provides the unique opportunity to showcase your company’s expertise to a highly engaged network of UX and CX professionals working in the automotive sector, looking for ground-breaking innovation and technologies.

With an optimum ratio of attendees to vendors, UX/CX in Automotive 2026 will provide you with the ideal platform to meet with, and hear directly from leading OEMs, Tier 1s and Dealerships, and find out what they expect and require from their suppliers.