➡️ The automotive industry is undergoing a seismic shift
Vehicles are no longer just being used to go from point A to point B. Rather, vehicles are becoming digital products that are connected to customer's lives through applications, making them disruptive, digital moving platforms. Customer experience is no longer confined to the vehicle itself.
➡️ Brand experience is more influential than ever before
Optimising business models, e-commerce, and customer experiences is crucial right now, with brand experience influencing both the pre-purchase and purchase stages in the customer’s vehicle ownership journey. Equally, traditional car ownership models are giving way to new mobility approaches, where the vehicle user isn’t always the ‘customer’.
➡️ Seamless integration into the customer’s daily life
Today, cars are connected, intelligent, and seamlessly integrated into the customer’s daily life. Underlying all of this is the Software-Defined Vehicle (SDV), central to the evolving landscape. And with AI technology becoming mainstream, automotive companies now have the opportunity to get outside the car and be a part of people's lives.
➡️ Automakers are exploring new revenue streams
This is also pushing automakers to explore revenue streams beyond selling vehicles. In this evolving ecosystem, carmakers must find innovative ways to add value, enabling users to interact with their vehicles through smartphones, IoT home appliances, and companion apps — creating a harmonious relationship between car and customer.