'UX & CX in Automotive 2026 is Europe’s first and only conference designed for professionals in the automotive sector who want to truly understand their customers. You’ll learn how to:

  • > Harness customer and user data to design products that match real needs and expectations—today and tomorrow.
  • > Identify new opportunities to strengthen brand loyalty and drive profitability.
  • > Stay ahead in a rapidly changing industry by aligning your vehicles with how people actually use them.
Join us to gain the insights, tools, and strategies you need to deliver better experiences, win customer trust, and secure long-term growth.

MAIN DAY ONE
In addition to mainstage presentations on aligning customer insight with brand strategies, market segmentation, global customer behaviours and opportunities for personalisation, two tracks will run in parallel:
  

1. In-vehicle experiences, connectivity and entertainment.
2. Pre-purchase and purchase customer journey, both online and in-person.


From enhancing infotainment systems and app integration to redefining the sales, aftersales, and service journeys, the day will delve into how automakers can deliver seamless, personalised experiences.

MAIN DAY TWO
On day two, mainstage presentations are dedicated to two key areas:

1.  Leveraging artificial intelligence & AI tools to optimise customer & user experiences.
2. Complete coverage on data-driven CX and leveraging data to deliver better in-car experiences and better personalisation, whilst also looking at future-proofing product development and delivering the best UX without overlooking regulations.

Join your peers this April as we unite industry leaders, tech innovators, and CX and UX experts to chart the path forward and redefine both customer and user experiences.

First Look at the 2026 Speaker Line-up
Led by UX & CX Experts From Major Automotive Brands

💡 Speaker Spotlight: Hear from XPENG 💡

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Florent Dueme

Senior ML Engineer
XPENG

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Xiaotong Hu

Intelligent Cockpit Product Expert
XPENG

Highest Savings End Friday, 16th January 2026 
Save €400

OEM & group discounts available, contact: enquire@automotive.com

Partnership & Exhibition Opportunities at
UX/CX in Automotive 2026

This is your chance to share your expertise in an environment designed to expose new ideas and concepts as well as connect with senior-level audiences from the CX & UX sectors all in one place.

The UX/CX in Automotive 2026 conference will provide you with the ideal platform to meet with, and hear directly from CX & UX professionals at leading OEMs, Tier-1s and Dealerships, to find out what they expect and require from their suppliers.

Get in touch so we can help create a package to help you meet your business development objectives for 2026 and beyond.

To discuss partnership, sponsorship and/or exhibition opportunities, contact our team at partner@automotive-iq.com.

⭐ Why UX/CX in Automotive 2026 is Essential for You ⭐

Learn from top CX innovators

Gain insights from thought leaders and trailblazers in customer and user experience.

Discover practical strategies

Tailor products that are better suited to what customers expect from and do with vehicles today, and in the future.

Network with decision-makers

Connect and collaborate with industry leaders, enhancing your professional network. 

Access cutting-edge CX solutions

Explore the latest advancements in UX/CX technology and how they can benefit your organisation. 

Take away actionable insights

Equip yourself with strategies that you can implement immediately for significant impact.

Hear What Senior UX/CX Leaders Have To Say

“The vehicle is no longer becoming a vehicle anymore. It's actually becoming more of a digital product as well, connected to the customer's life, basically through applications and more and making it more of a disruptive digital moving platform.”

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“When you think of the customer experience, it's not a thing of its own. It's actually enabled by lots of things…. But it's the, you know, the road of the role of AI in advancing customer experience."

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These are both quotes from Automotive IQ's research with senior CX/UX leaders in automotive.

Contact Us

To find out more, or for any questions, please contact us below.

Marketing Enquiries

Ed Thomas

Senior Marketing Manager

Delegate Enquiries

Rakshith Ganesh
Delegate Director