27th - 29th January, 2026,
Munich, Germany
'CX & UX in Automotive 2026' - Europe’s first and only conference is dedicated to understanding and using customer data, understanding customers and users better, to tailor products that are better suited to what customers expect from and do with vehicles today, and in the future. The conference will ultimately help automotive companies to identify and leverage opportunities to build brand loyalty, be profitable as organisations while appealing to customers.
FOCUS DAY
The conference’s focus day is dedicated entirely to leveraging artificial intelligence & AI tools to optimise customer & user experiences.
MAIN DAY ONE
In addition to mainstage presentations on aligning customer insight with brand strategies, market segmentation, global customer behaviours and opportunities for personalisation, two tracks will run in parallel:
1. In-vehicle experiences, connectivity and entertainment.
2. Pre-purchase and purchase customer journey, both online and in-person.
From enhancing infotainment systems and app integration to redefining the sales, aftersales, and service journeys, the day will delve into how automakers can deliver seamless, personalised experiences.
MAIN DAY TWO
With data serving as the bloodline for most decisions today, on main day two, speakers will provide complete coverage on data-driven CX and leveraging data to deliver better in-car experiences and better personalisation, whilst also looking at future-proofing product development and delivering the best UX without overlooking regulations.
Join your peers this September as we unite industry leaders, tech innovators, and CX and UX experts to chart the path forward and redefine both customer and user customer experiences.
FOCUS DAY
The conference’s focus day is dedicated entirely to leveraging artificial intelligence & AI tools to optimise customer & user experiences.
MAIN DAY ONE
In addition to mainstage presentations on aligning customer insight with brand strategies, market segmentation, global customer behaviours and opportunities for personalisation, two tracks will run in parallel:
1. In-vehicle experiences, connectivity and entertainment.
2. Pre-purchase and purchase customer journey, both online and in-person.
From enhancing infotainment systems and app integration to redefining the sales, aftersales, and service journeys, the day will delve into how automakers can deliver seamless, personalised experiences.
MAIN DAY TWO
With data serving as the bloodline for most decisions today, on main day two, speakers will provide complete coverage on data-driven CX and leveraging data to deliver better in-car experiences and better personalisation, whilst also looking at future-proofing product development and delivering the best UX without overlooking regulations.
Join your peers this September as we unite industry leaders, tech innovators, and CX and UX experts to chart the path forward and redefine both customer and user customer experiences.
To download the agenda, click the button below or email the Automotive IQ team on enquire@automotive-iq.com and we'll be in touch.
Why Attend CX/UX in Automotive Now?
➡️ The automotive industry is undergoing a seismic shift
Vehicles are no longer just being used to go from point A to point B. Rather, vehicles are becoming digital products that are connected to customer's lives through applications, making them disruptive, digital moving platforms. Customer experience is no longer confined to the vehicle itself.
➡️ Brand experience is more influential than ever before
Optimising business models, e-commerce, and customer experiences is crucial right now, with brand experience influencing both the pre-purchase and purchase stages in the customer’s vehicle ownership journey. Equally, traditional car ownership models are giving way to new mobility approaches, where the vehicle user isn’t always the ‘customer’.
➡️ Seamless integration into the customer’s daily life
Today, cars are connected, intelligent, and seamlessly integrated into the customer’s daily life. Underlying all of this is the Software-Defined Vehicle (SDV), central to the evolving landscape. And with AI technology becoming mainstream, automotive companies now have the opportunity to get outside the car and be a part of people's lives.
➡️ Automakers are exploring new revenue streams
This is also pushing automakers to explore revenue streams beyond selling vehicles. In this evolving ecosystem, carmakers must find innovative ways to add value, enabling users to interact with their vehicles through smartphones, IoT home appliances, and companion apps — creating a harmonious relationship between car and customer. In-car entertainment is becoming increasingly important.
Hear What Senior CX/UX Leaders Have To Say
“The vehicle is no longer becoming a vehicle anymore. It's actually becoming more of a digital product as well, connected to the customer's life, basically through applications and more and making it more of a disruptive digital moving platform.”
“When you think of the customer experience, it's not a thing of its own. It's actually enabled by lots of things…. But it's the, you know, the road of the role of AI in advancing customer experience."
These are both quotes from Automotive IQ's research with senior CX/UX leaders in automotive.
Why CX/UX in Automotive 2026 is Essential for You
Learn from top CX innovators
Gain insights from thought leaders and trailblazers in customer and user experience.
Discover practical strategies
Tailor products that are better suited to what customers expect from and do with vehicles today, and in the future.
Network with decision-makers
Connect and collaborate with industry leaders, enhancing your professional network.
Access cutting-edge CX solutions
Explore the latest advancements in UX/CX technology and how they can benefit your organisation.
Take away actionable insights
Equip yourself with strategies that you can implement immediately for significant impact.
Partnership & Exhibition Opportunities atCX/UX in Automotive 2026
This is your chance to share your expertise in an environment designed to expose new ideas and concepts as well as connect with senior-level audiences from the CX & UX sectors all in one place.
The CX/UX in Automotive 2026 conference will provide you with the ideal platform to meet with, and hear directly from CX & UX professionals at leading OEMs, Tier-1s and Dealerships, to find out what they expect and require from their suppliers.
Get in touch so we can help create a package to help you meet your business development objectives for 2026 and beyond.
To discuss partnership, sponsorship and/or exhibition opportunities, contact our team at partner@automotive-iq.com.
Contact Us
To find out more, or for any questions, please contact us below.
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Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk
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