Advanced HMI with Automobili Pininfarina

Olha Kotsar, HMI Lead at Automobili Pininfarina, offers valuable insights into the evolution of Human-Machine Interface (HMI) within the automotive industry. In this interview, she discusses the challenges of integrating advanced HMI systems and explores strategies to ensure both reliability and user satisfaction. Olha also highlights key technologies that have significantly influenced HMI design, emphasising the importance of innovation while maintaining simplicity and ease of use for the driver.

Olha will be sharing further insight into optimising HMI to improve customer experience at UX & CX in Automotive 2026.

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