Advanced HMI with Automobili Pininfarina

How is Human‑Machine Interface (HMI) design evolving to meet rising expectations for simplicity, reliability, and emotional connection?

Olha Kotsar, HMI Lead at Automobili Pininfarina, shares the real challenges behind integrating advanced HMI systems, the strategies that ensure both technical robustness and user satisfaction, and the technologies that are having the biggest impact on modern HMI design. This interview gives you a clearer understanding of how leading luxury brands are balancing innovation with intuitive usability - insight that’s becoming increasingly valuable as digital experiences become central to brand identity and customer loyalty.

Olha will be sharing even deeper insight into optimising HMI for exceptional customer experience at UX & CX in Automotive 2026, making this interview the perfect preview before the event.

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