27th - 29th January, 2026, Munich, Germany

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DAY ONE | 28TH JANUARY 2026

FOCUS DAY | 27TH JANUARY 2026 DAY ONE | 28TH JANUARY 2026 DAY TWO | 29TH JANUARY 2026

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7:30 am - 8:50 am REGISTRATION & REFRESHMENTS

8:50 am - 9:00 am AUTOMOTIVE IQ WELCOME REMARKS

9:00 am - 9:10 am CHAIRPERSON’S OPENING REMARKS

9:10 am - 9:50 am FROM FEATURES TO FEELINGS: AVOIDING THE HOTEL CALIFORNIA MOMENT IN AUTOMOTIVE INNOVATION

9:50 am - 10:30 am BALANCE PROFITABILITY FOR YOUR ORGANISATION WHILE APPEALING TO THE CUSTOMER: STRATEGIES FOR SUSTAINABLE GROWTH

10:30 am - 11:00 am CHANGE MANAGEMENT METHODOLOGIES: HOW TO GET YOUR PEOPLE & TEAMS TO UNDERSTAND WHY THEY NEED TO CHANGE & OPERATE IN A WAY THEY HAVE NOT DONE BEFORE

11:00 am - 11:40 am MORNING BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

11:40 am - 12:40 pm UNDERSTAND REGIONAL CONSUMER BEHAVIOURS & DIFFERENCES BETWEEN EUROPEAN, NORTH AMERICAN AND CHINESE CUSTOMERS & USERS

12:40 pm - 1:10 pm EXAMINE HOW THE LUXURY TRADITIONAL OEM IS ADJUSTING TO CUSTOMER NEEDS VS. THE MASS MARKET OEM

1:10 pm - 2:10 pm LUNCH BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

2:10 pm - 2:40 pm HOW TO PROFITABLY BUILD & LEVERAGE SOFTWARE PLATFORMS TO DELIVER PERSONALISED EXPERIENCES TO CUSTOMERS

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

2:40 pm - 3:10 pm OPTIMISING HMI TO IMPROVE CUSTOMER EXPERIENCE

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

3:10 pm - 3:40 pm LEVERAGING HMI & GAMIFICATION FOR PERSONALISATION

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

2:10 pm - 2:40 pm UNDERSTAND HOW OEM COMPANIES ARE APPROACHING CUSTOMER EXPERIENCE FROM PRE-PURCHASE TO PURCHASE & CONNECTING CUSTOMERS TO DEALERSHIPS

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

2:40 pm - 3:10 pm UNDERSTAND VALUE DRIVERS AND BLOCKERS FOR THE ONLINE BUYING PROCESS: LEARN HOW TO DEVELOP A ROBUST ONLINE STRATEGY THAT ALIGNS WITH THE CUSTOMER

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

3:10 pm - 3:40 pm LEARN HOW TO GENERATE AN EMOTIONAL RESPONSE FROM CUSTOMERS DURING A PURCHASE JOURNEY THAT BUILDS BRAND LOYALTY

3:40 pm - 4:10 pm AFTERNOON BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

4:10 pm - 4:40 pm GET OUT OF THE CAR AND BECOME PART OF THE CUSTOMER LIFE: EMBEDDING THE CAR INTO THE CUSTOMER’S DAILY LIFE WITH COMPANION APPS

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

4:40 pm - 5:10 pm CROSS-INDUSTRY COLLABORATION: UNLOCKING PARTNERSHIPS & PERSONALISATION IN IN-CAR ENTERTAINMENT

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

4:10 pm - 5:10 pm INTERACTIVE ROUNDTABLE DISCUSSION GROUPS: HOW TO BUILD WINNING CUSTOMER EXPERIENCE IN THE FUTURE WHERE BOTH THE OEM AND DEALERSHIPS WORK TOGETHER TO PROVIDE A SEAMLESS YET STILL PERSONALISED CUSTOMER EXPERIENCE

DAY ONE | 28TH JANUARY 2026

7:30 am - 8:50 am REGISTRATION & REFRESHMENTS

8:50 am - 9:00 am AUTOMOTIVE IQ WELCOME REMARKS

9:00 am - 9:10 am CHAIRPERSON’S OPENING REMARKS

9:10 am - 9:50 am FROM FEATURES TO FEELINGS: AVOIDING THE HOTEL CALIFORNIA MOMENT IN AUTOMOTIVE INNOVATION

9:50 am - 10:30 am BALANCE PROFITABILITY FOR YOUR ORGANISATION WHILE APPEALING TO THE CUSTOMER: STRATEGIES FOR SUSTAINABLE GROWTH

10:30 am - 11:00 am CHANGE MANAGEMENT METHODOLOGIES: HOW TO GET YOUR PEOPLE & TEAMS TO UNDERSTAND WHY THEY NEED TO CHANGE & OPERATE IN A WAY THEY HAVE NOT DONE BEFORE

11:00 am - 11:40 am MORNING BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

11:40 am - 12:40 pm UNDERSTAND REGIONAL CONSUMER BEHAVIOURS & DIFFERENCES BETWEEN EUROPEAN, NORTH AMERICAN AND CHINESE CUSTOMERS & USERS

12:40 pm - 1:10 pm EXAMINE HOW THE LUXURY TRADITIONAL OEM IS ADJUSTING TO CUSTOMER NEEDS VS. THE MASS MARKET OEM

1:10 pm - 2:10 pm LUNCH BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

3:40 pm - 4:10 pm AFTERNOON BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

TRACK 1: IN-VEHICLE EXPERIENCES, CONNECTIVITY & IN-CAR ENTERTAINMENT

TRACK 2: PRE-PURCHASE & PURCHASE CUSTOMER JOURNEY ROBUST IN-PERSON & ONLINE CX STRATEGIES

5:10 pm - 5:50 pm FROM SEAMLESS INTEGRATION & CROSS-PLATFORM PERSONALISATION: THE NEXT FRONTIER IN AUTOMOTIVE CX: PANEL DISCUSSION

5:50 pm - 6:00 pm CHAIRPERSON’S CLOSING REMARKS

6:00 pm - 7:00 pm NETWORKING DRINKS RECEPTION

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