27th - 29th January, 2026, Munich, Germany

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DAY TWO | 29TH JANUARY 2026

FOCUS DAY | 27TH JANUARY 2026 DAY ONE | 28TH JANUARY 2026 DAY TWO | 29TH JANUARY 2026

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9:00 am - 9:05 am CHAIRPERSON’S OPENING REMARKS

8:00 am - 9:00 am REGISTRATION & REFRESHMENTS

9:05 am - 9:40 am FIND OUT HOW AUTOMOTIVE COMPANIES ARE ALIGNING CUSTOMER INSIGHTS WITH THEIR BRAND & MANUFACTURING STRATEGIES

9:40 am - 10:20 am KEYNOTE PANEL: THE FUTURE OF CX – UNLOCKING THE POWER OF DATA TO CREATE PERSONALISED, LOYALTY-DRIVEN EXPERIENCES

10:20 am - 10:50 am PRESENTATION SLOT RESERVED FOR EVENT PARTNER

10:50 am - 11:20 am MORNING BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

11:20 am - 11:40 am LEARN HOW TO UTILISE CUSTOMER DATA TO DELIVER BETTER IN-CAR EXPERIENCES, BETTER PERSONALISATION AND IMPROVED AUTOMATION

11:40 am - 12:10 pm PRIVACY BY DESIGN: DELIVERING ENHANCED USER EXPERIENCE WITHOUT OVERLOOKING REGULATIONS & EARNING CUSTOMER TRUST THROUGH TRANSPARENT, VALUE DRIVEN DATA EXPERIENCES

12:10 pm - 12:40 pm TURN DATA INTO DELIGHT: LEARN HOW TO CREATE MAGICAL CUSTOMER EXPERIENCES THROUGH INSIGHT-DRIVEN MOMENTS

12:40 pm - 1:40 pm LUNCH BREAK AND NETWORKING WITH EVENT PARTNERS IN THE EXHIBITION AREA

1:40 pm - 2:20 pm PANEL DISCUSSION: FUTURE-PROOFING PRODUCT DEVELOPMENT

2:20 pm - 2:50 pm MOBILITY AS A SERVICE: NAVIGATING OWNERSHIP, SUBSCRIPTION MODELS, AND DATA PRIVACY CHALLENGES

2:50 pm - 3:30 pm THE EVOLVING ROLE OF CX IN THE AGE OF ORGANISATIONAL CHANGE AND DIGITAL TRANSFORMATION: CLOSING PANEL DISCUSSION

3:30 pm - 3:40 pm CHAIRPERSON’S CLOSING REMARKS & END OF UX/CX IN AUTOMOTIVE

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