Customer-Centric Profitability: Driven by Personalisation, Data and Ethical AI

In this exclusive interview, Aymen Ismail, Executive Board Member and Director of Customer Services at smart Europe, explores how to strike the right balance between profitability and evolving customer expectations. He shares what genuine customer-centric profitability means in practice, where he currently sees the greatest return on investment and ethical AI in driving customer-focused growth.

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