Customer-Centric Profitability: Driven by Personalisation, Data and Ethical AI

Aymen Ismail, Executive Board Member and Director of Customer Services at smart Europe, reveals how leading automotive brands are redefining profitability in an era of rapidly shifting customer expectations. He breaks down what genuine customer‑centric profitability looks like in practice, where the strongest returns on investment are emerging, and how ethical AI is becoming a powerful driver of customer‑focused growth.

This interview gives you a clearer picture of how forward‑thinking OEMs are aligning commercial success with meaningful customer value - insight that’s increasingly essential as competition intensifies and consumer behaviour evolves.

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