Bridgestone showcases latest innovations and technologies at Frankfurt Moto Show
One of the world’s largest tire and rubber company - Bridgestone - returns to the Frankfurt Motor Show (IAA) with an impressive display of innovative tires and technologies providing solutions for the industry’s most important needs: efficiency, sustainability and safety.
On the safety side, Bridgestone displays its latest generation of Run-Flat Technology (RFT) tyres. Bridgestone is a pioneer in Run-Flat Technology, developing original equipment and replacement tyres that provide drivers with a convenient and potentially life-saving mechanism for overcoming any sudden loss of air pressure.
Looking a little further ahead, Bridgestone displays its Air Free Concept (non-pneumatic) Tyre, aimed at providing a low-maintenance and fully sustainable "cradle to cradle" solution that maximizes the recycling of worn tyres and other resources.
Bridgestone also displays flagship products from its current premium tyre line-up, including the Potenza S001 sports tyre for high-performance cars, which will be fitted to the Lexus LFA shown on the booth. This super car pushes performance to its limits when racing on the Nurburgring circuit and is the perfect match for our Potenza family!
For the first time for many years, Bridgestone welcomes the Firestone brand to its Frankfurt booth. Star guest is the 320 kph Indycar on its Firehawk racing slicks – symbol of Firestone’s domination of Indycar racing in the USA. In fact, ever since winning the inaugural Indy 500 in 1911 Firestone has won more Indy 500 races than all competitive tyres combined!
The common thread running through all Bridgestone exhibits at the IAA is safety. As the global industry number 1, Bridgestone believes that it should lead the offensive for greater safety on the road and backs this up with a multi-dimensional campaign and heavy investment in new safety technologies. The Frankfurt stand supports this effort, with visuals from Bridgestone’s international campaign reminding drivers that their tyres are the only part of their vehicle in contact with the road. All the more reason why you should buy good quality tyres, and take care of them properly!