Automotive Steering Systems Updates - Led by GM, Bosch, Hyundai Mobis & more

How autonomous driving, electrification, software-defined vehicles, AI, and more are driving technological advancements in the steering segment

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The US steering system market is set to reach $48.21 billion by 2032 according to Zion Market Research. This highlights how crucial it is for car manufacturers to stay up to date with the latest steering trends & innovations, remain competitive and maximize market share.

In Automotive IQ's latest interview with Praful Bari, Head of Application Engineering – Americas, ZF Group, Praful comments that:

"The industry is moving towards fully electronic systems such as steer-by-wire... These systems eliminate mechanical components, leading to a reduction in weight, increased space within the vehicle, and enhanced precision in control. This also improves the vehicle’s integration with safety and autonomous driving systems, offering a smoother and more responsive driving experience. 

This transition is not just about technological upgrades; it’s a fundamental shift in how vehicles are designed and operated. Electronic systems allow for more accurate responses to driver inputs and consider road conditions and other information, leading to improved safety and efficiency. They also contribute to a reduction in mechanical complexity, which can lead to lower maintenance costs and less downtime for vehicles, a critical factor in commercial operations. 


If you’re keen to learn more about how autonomous driving, electrification, software-defined vehicles, AI, and more are driving technological advancements and implementation in the steering segment, you can’t afford to miss the 9th Automotive Chassis Systems USA conference (June 10-12 2025, The Sheraton Ann Arbor Hotel, Michigan).

The conference’s steering systems track will bring together OEMs, Tier-1s & Tier-2s for expert-led presentations, address key challenges and provide actionable insights to advance steering system development. Check out key topics to be that will be explored and companies presenting below:

  • Rebuilding systems to support SbW architecture - Hyundai Mobis
  • Why are suppliers hesitating to fully embrace electric power steering as an enabler for automation? - Bosch
  • Path-to-market and implementation strategies for autonomous vehicle steering systems - General Motors
  • Future steering innovations for Software-Defined Vehicles - ZF Group
  • Data-driven steering and the digitalization of steering products - International Motors

…and more. You can view the full agenda and speaker lineup here.

OEM and group discounts are available. Email: enquire@automotive-iq.com

“Super valuable, I walked away with some great ideas and new insights”
Product Manager - Steering & Suspension, GM [Attendee, 2024]


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