Uber's marketing strategies

Add bookmark
Josh Wardini

Download PDF Attachment

We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

Technology is all about innovation and with the latest breakthroughs in almost every industry out there, it is only normal that there will be changes in transportation and delivery. One of the biggest game changers happened in 2009 when Uber was founded.

Garrett Camp and Travis Kalanick were the brains behind this company which has a revenue of 7.5 billion dollars (2017). Its name means topmost or super and has German origins. The company was firstly called UberCab, and it changed to its current name in 2011 after taxi operators from San Francisco started complaining.  

Uber grew at an astonishing rate, and marketing strategies have played an integral part of the company’s growth.

The word of mouth is one of the strategies that Uber uses, as it is one of the most important strategies in commerce. It is pretty simple, people exchange their experiences with friends and relatives. The best part about this is that it is completely free.

Uber has recently even started using a discount strategy to attract more clientele, so these days it isn’t uncommon to find an Uber discount code online that can get you a good price on an Uber ride. And considering that Uber fares already cost less than a conventional taxi, additional discounts make the service pretty much dirt cheap and available to virtually anyone.

Another important strategy are referrals, which is a win-win situation for everyone involved. The people who refer a ride earn credits, their friends get a free ride, and drivers get referral incentives.

There is also loyalty program meant for those using Uber most of the time and have more than a 100 rides. These people are “Uber VIP” and they can acquire the drivers with the highest ratings.

We can acknowledge that Uber has changed the traveling experience for most of the people as it is being used by more than 40 million people on a monthly basis. 


Company information according to § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Address: Friedrichstrasse 94, 10117 Berlin
Tel: 49 (0) 30 20 913 -274
Fax: 49 (0) 30 20 913 240
E-mail: info@iqpc.de
Registered at: Amtsgericht Charlottenburg, HRB 76720
VAT-Number: DE210454451
Management: Silke Klaudat, Richard A. Worden, Michael R. Worden

Firmeninformationen entsprechend § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Adresse: Friedrichstrasse 94, 10117 Berlin
Telefonnummer: 030 20913 -274
Fax: 49 (0) 30 20 913 240
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Silke Klaudat, Richard A. Worden, Michael R. Worden