Have a seat: A perfect support for the driver's tasks

Automotive IQ recently spoke with Dr. Katja Býhlmeyer, Research & Technology at Grammer AG, about methods of perceived quality or what she calls a human centered approach. Ms. Býhlmeyer, in your lecture you will speak about measurement methods of perceived quality. How important is perceived quality for the customer and why? Perceived quality is the key factor of a successful product. The customer likes a product not only because of technical solutions – it´s more than that:...
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