Adrita Roy

Head of Customer Channel Management CX Hyundai Motor Europe

Adrita believes cars are not just machines; they represent our passion, personality, and the ultimate freedom. In the digital age, exceptional CX isn’t optional—it’s the differentiator. Technology is the bridge that turns customer insights into seamless, personalised, and memorable moments. The future of mobility will redefine the road with innovation, reliability, and style—creating an inspiring journey.

Check out the incredible speaker line-up to see who will be joining Adrita.

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