Accelerating AI in Automotive

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10:00 AM - 11:00 AM EST

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The Automotive market is on the verge of a huge upheaval with major problems to solve, new entrants challenging the old order and huge processing requirements to enable autonomous driving.

Key to this will be the acceleration of Neural Networks which will form the basis of Image Processing i.e. extracting useful information from the camera sensors. 

What you will learn in this webinar

  • Key challenges facing the automotive industry
  • What is ADAS vs Autonomous Driving
  • What are Convolutional Neural Networks and their application in AV.
  • Introduction to Imagination’s Neural Network strategy.
  • Comparative performance versus alternative technologies



Bryce Johnstone Director of Automotive Segment Marketing Imagination Technologies

Bryce is a Director, responsible for promoting the company’s Ecosystem of third parties across all technologies including PowerVR and ENSIGMA.  This role involves identifying and engaging with key third parties to work with collaboratively on Imagination’s products as well as general outreach to the whole developer community.  He has now added to his job portfolio as the Director for Automotive which encompasses working on relationships throughout the Automotive value chain including Tier 1s and Car manufacturer as well as key third parties to understand future requirements and  what Imagination needs to deliver as IP into the rapidly changing car market over the coming years.