Save €100 when you register before 17th January, 2025

For OEM and Group discounts, Contact Rakshith Ganesh at enquire@automotive-iq.com 

Today, vehicles are being used in many different ways, not only for driving. In China, occupants are using their cars as living-spaces, to have alone time, take a break or watch television. In most parts of the world, while electric vehicles are charging, occupants are doing different tasks in different positions. There has never been a greater need to reconsider existing approaches to seat development, focusing more on how customers are interacting with the vehicle and developing seats that can adapt to different tasks and postures.

With autonomous vehicles on the horizon, this number is only going to increase. Self-driving and automated driving is presenting new, previously unknown possibilities (and challenges). The industry is witnessing a change and automated driving functionalities accelerate the transition from a seat being just a safety feature to being more of a comfort feature. Anthropometric design and finding adaptive forms that satisfy a range of customers is becoming more and more challenging. This, coupled with sustainability goals is an even bigger task. If companies wanted to make a fully sustainable seat tomorrow, they could. However, it will cost them 4-5 times as much as it does today.

Currently, production needs are driving current seating developments. Cost is defining design and detailing (unless we talk about the luxury segment). Soon, the majority of seating development will not be driven by cost alone. Weight, sustainability, safety, ergonomics and customer interactions will make significant, visible differences to automotive seats. And while today’s seats are providing various levels of comfort, ergonomics and safety, there is a lot of room to integrate comfort, safety, sustainability, appearance and interior interactions into smart seat designs.

Automotive Seating Innovation 2025 is returning to Germany at a time when there are numerous areas requiring further investigation, investment and customer/ market requirements are changing. Automotive IQ invites you to the Automotive Seating Innovation 2025 as seating experts delve into the latest use cases, address real-time challenges, and take a look at capabilities of next-generation innovative seating.

Here’s a snapshot of companies that attended Automotive Seating Innovation 2024; Tesla, Mercedes-Benz, JLR, Hyundai Motor, Toyota Boshoku Europe, Suzuki Motor Corporation, Nissan Technical Centre Europe, McLaren Automotive, Tata Motors, Arrival, Bugatti Rimac, Subaru Corporation, Forvia Faurecia Automotive Seating, Lear Corporation, Fraunhofer, Italdesign, Indorama, J.H. Ziegler and others. We'd love to see you there in February 2025!

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Alishba Jan

Divisional Director, Automotive IQ
 enquire@automotive-iq.com

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Richard Crosby

 Sponsorship Director, Automotive IQ
partner@automotive-iq.com

Preview Seating, Interiors & Innovation Experts Leading the Line-up

1) Future Customer & Market Needs to Design Seats That Focus On Customer Interaction

2) Future Seat Design & Vision for the Next 5 Years

3) Next-Generation
Seating Technologies & Capabilities to 
Integrate Comfort, Safety, Sustainability, Appearance and Interior Interactions into a Smart Seat Design

4) Future Seat Designs to Achieve Sustainability Goals

5) Innovation in Lightweight Materials and Manufacturing Technologies

6) Seating & Interior Concepts for L3/L4 Autonomous Vehicles & Vehicles with Advanced ADAS Features and Out-Of-Position Seating
7) Seats That Adapt to Different Tasks & Changing Postures

8) Anthropometric Design & Comfort of Seats
9) Solutions to Manage Cost & Integrate Intelligent Seat Functionalities

10) Neutral Body/Zero Gravity Seating Position

Partnership & Exhibition Opportunities

Addressing challenges in comfort, sustainability, autonomy, safety and interior interactions, Automotive IQ’s 18th International Seating Innovation Conference is a direct reflection of where the seating industry is right now.

With an agenda driven by 100% OEM and Tier-1 intelligence, the 2025 event is designed to provide a sharing platform for new innovations and deliver technical presentations focused on both near- and long-term developments in automotive seating.

To discuss partnership & exhibition opportunities at Automotive Seating Innovation 2025, contact 
partner@automotive-iq.com.

Thank You to Our 2025 Event Partners
To discuss partnership & exhibition opportunities, contact partner@automotive-iq.com

Highlights from the 17th Annual Automotive Seating Innovation 2024 Conference

See What Previous Attendees Have to Say About the Event!

It was good experience to meet and exchange ideas with people coming from other companies

Seating Attendee 2024

The event were well organized and the variety of the topics cover my expectations

Seating Attendee 2024

I am happy to be a part of this event to learn new technologies and different way of approach to sustainability, modularity, and CN/CE. Good to see several seat concepts and realistic solutions.

Seating Attendee 2024