Learn how a leading seating expert has designed their product for circular economy in this case study, focusing on:

• How to the treat the concept of circularity in the vehicle, and how these lessons can be transferred to seat design.
• Marketing the concept of circularity to the customer, and how to make the customer understand the value of reused material in seating. t How to handle used materials, including textiles, fabric, and foam, that are in direct contact with the customer. t Best practices for constructing seat components that can be easily dismantled and brought back to production.

Sude Erkin

Product Sustainability Engineer
Ford Otosan

See Bio

Autonomous driving will require automotive companies to carry out more simulations than ever before. 80% of AV testing is done through simulation; having a robust, reliable simulation program is place is crucial to making sure all safety components like airbags and seat belts perform at optimum levels.

Join a distinguished seating simulation expert and he/she share a video demonstration on:

• How crash simulation and testing was carried out to check and safeguard safety of AV seats.
• How seatbelts and airbags were integrated to optimise occupant safety, especially when non-front facing/in out-of normal positions.
• How occupant position sensing is used to detect the exact location of an out-of-position occupant.

Christophe Bastien

Associate Professor
Coventry University

See Bio

• What are the activities done in future automated driving
• What are essential seat features for different activities
• An extremely lightweight sustainable seat for short automated drives
• The prefect seat for long automated drives including sleeping

Prof Dr. Peter Vink

Professor Industrial Design Engineering
TU Delft

See Bio

Dr. Wolf Song

Associate Professor of Mechatronic Design
TU-Delft

See Bio

• Understand the occupant expectation from seat for thermal comfort perspective.
• Find out how OEMs are evaluating thermal comfort, and what kind of tests they are running to assess efficiency.
• Find out what technical solutions are available to optimise thermal comfort

Ahmet Burgaz

Seat Design Responsible
TOFAŞ Türk Otomobil Fabrikası A.Ş.

See Bio

HOW SEAT DESIGN & FUNCTIONALITY WILL NEED TO ADAPT TO MEET FUTURE MOBILITY NEEDS

• This roundtable is designed to encourage sharing of thoughts, experiences and R&D efforts on how seat design and functionality interiors will evolve as future mobility needs evolve.
• Sharing thoughts on how e-mobility will change seat design and functionality.
• Sharing experiences on what is being done at major OEM and Tier-1 companies to prepare to meet future mobility needs.
• What gaps do we have right now in terms of future technologies, training and/or research to better prepare to meet future mobility needs.

FORECASTING THE FUTURE OF VEHICLE INTERIORS

• This roundtable is designed to encourage sharing of views, predications, and R&D efforts on how vehicle interiors will evolve in the next 2-3years, and beyond.
• How impactful is the influence of Chinese OEMs on the overall global interior and car market.
• What will customers expect from the seat of the future.
• Which materials will be ready to use in the next 2-3 years.
• What substitutes for high-strength and high durability materials will be available in the future.

We cannot emphasise the importance and value of knowledge sharing, especially on topics that cover two of the seating industry’s greatest challenges. Hearing from one of two presentations will not do justice to these important subjects.

For the next 40-mins, we will take a break from listening to presentations on stage, to encourage dialogue off-stage between experts and peers in the audience.

Rotate between both discussion groups, hear & share successes, lessons learned and spark new ideas

hile Generative AI promises to transform creative work, it is not clear how this will play out. Join this this talk, where three research projects exploring this issue will be introduced.

First, working with TRI collaborators at MIT’s Center for Collective Intelligence, directly comparing the designer’s ideation experience using image search versus different image generation technology.

Second, in TRI’s guided diffusion project, demonstrating how design style can be preserved in engineering-informed AI generation.

Third, in TRI’s design space organization project, showing how machine learning and market research can be brought together to empower wheel stylists to look for new solutions.

Closing with some ideas about the technical challenges and bottlenecks to widespread adoption of Generative AI technologies.

Matt Klenk

Director
Toyota Research Institute

See Bio

Automotive companies can achieve a great deal of efficiency and cost avoidance by speeding up the process of turning sketches into realistic models.

Join this session if you want to learn how can vehicle manufacturers make use of large language models to come up with user journeys/stories, convert them into like prompts to immediately visualize, and reduce the amount of time spent on sketching new designs.

Islam Adel

Expert of Artificial Intelligence
Valeo

See Bio

Join this session to understand how open-source models can be adapted and tailored for use in the automotive industry, providing an in-depth analysis and usage of specialist models for analysis tasks.

Attendees will learn how to train large language models, what investments are needed and how to meet model requirements, and gain insights into natural language processing and how GenAI addresses decoding activity.

Diego Collarana

Group Lead Knowledge-Enhanced LLMs
Fraunhofer FIT

See Bio