15th International Conference Innovative Seating

17 - 20 February, 2020 | Cologne,Germany

Media Centre | Automotive Seating

15th Innovative Seating Conference Agenda

Key topics at a glance: Learning from practical insights in order to improve seat safetyAdapting to demands of lightweight, perceived quality and comfort for allCost reduction through new lightweight seating designAnalyzing passenger experience in det ...

Featured Download

Research paper on how to develop a predictive technology for seat emotion

The research study of Dr. Baekhe Lee, Minhyuk Kwak, Yeongsik Kim and Sungcheul Ahn outlines how to develop a technology which creates seat hugging feels using sitting body pressure on virtual environment. The research was conducted by quantifying hugging feel of various seat emotions and applying ...

E-Book: Automotive Seating Innovations - What is next?

Do you want to learn more about car cabin innovation? Autonomotive IQ's experts analyzed the latest trends in automotive interior design and prepared this exclusive ebook for you.The ebook covers the following topics:Car interior fabricSeat positions from seat - will t ...


Interview with Adient, JPA and TU Delft on cross industry trends influencing customer’s seating experience

Andreas Maashof from Audient; John Tight from JPA and Peter Wink from the TU Delft reveal cross industry examples which will change the future of automotive seating design. The interview includes:Automotive seating designCar seat design conceptsAutonomous car interiorBig data in car interior designDownload the full interview.

Exclusive Offer

Save 10% on conference tickets with our 3D paper model of a car seat!

Do you really want to attend the 15th Innovative Seating Conference but you would need just a small discount for that? We can offer you a special discount if you assemble a paper model of the conference car seat.Are you eager to learn more? Download the model here!


Grammar AG Presentation: on Seat and Spine Health

How to monitor driver health? Long-duration driving can be particularly dangerous for human spine. Dr. Susanne Frohriep from Grammar AG discusses the importance of ergomechanics for automotive seat design and comfort, and how to configure seat functionality for modern seating.The Presentation focuses on:User-Product InteractionMain Functions of the SpineLatest Research on...

Presentation on how disruptive game changers will affect the automotive seating industry

Andreas Maashoff, Director Industrial Design and Craftsmanship at Adient discusses how transportation will become a bigger business than traditional automotive today, and how this will affect automotive interiors and seating systems. Download the presentation.

PSA Groupe Presentation on The Seat Effects on the Neuromuscular Fatigue during Long Duration Driving

Seat with soft foam should be better to reduce the neuromuscular fatigue. Find out in this exclusive presentation by PSA Groupe on the seat effects on the neuromuscular fatigue during long duration driving. The presentation summarizes the study on static simulator and dynamic car driving, which was recently performed by...

Hyundai Presentation: Development of a Predictive Technology for Seat Emotion

The Presentation is a summary of a study which proposed a predictive technology for seat hugging feel using sitting body pressure on virtual environment. To develop a seat hugging feel prediction system, a five-step ergonomic research was conducted: S1. feasibility study, S2. hugging quantification, S3. hugging experiment, S4. hugging analysis,...

Volvo Presentation on Seating Positions

In the era of new mobility, shared cars, and automation how to adapt seat positions? This presentation gives an OEM point of view and exploration toward seat standpoints.


Industry Report on the Latest Trends for Seating

Automotive IQ reveals in this report which innovations are needed for the seating market to meet customer expectations following the adaption of autonomous vehicles. The Report covers:Car Seat Material FabricAutonomous Vehicle Interior and Smart SeatingCar Seat SensorRead the report.

Article on 2018’s TOP stories on automotive seating developments

From innovative designs to new connectivity functionalities, the automotive seating industry is witnessing how Mobility as a Service and Automated Vehicles are shaping the future. Automotive IQ compiled 2018’s . Read the full article.

Article on Seating Textile Trends for 2019

The sheer growth of car sharing services prompts the industry to offer materials with stainless and odourless properties. For MaaS users, a clean interior becomes essential, so which textiles will dominate the market in 2019? Read the full article.

The automotive seating industry riding into the future

Seating suppliers have had to face cost-down pressures and the commoditization of their product in recent years. And like suppliers in other areas of the vehicle, they’ve responded with cost-saving innovations. Download here the Automotive IQ Article.

Sponsorship opportunities

Partner Content - Get Ready to Connect. Innovative Seating!

We would like to invite you to participate this year at the conference dedicated in bringing innovation and to finding solutions for Innovative Seating technology leaders in Europe. Learn more about current partners, attendees, buyer demographics, geo investment, seniority, industries presented and more in this year's Sponsorship and Event Prospectus...

Partner Content – Free PSA Group Presentation: The Seat Effect on the Neuromuscular Fatigue

Read the comparative study from PSA Groupe on new methods to assess seat efficiency in this free presentation about "The Seat Effect on the Neuromuscular Fatigue During Long Duration Driving." Laurent Bauvineau, Project Manager and Dr. Mathieu Lecocq, Research Engineer offer an OEM perspective on the challenges & solutions covering...

Partner Content – Free Volvo Presentation: Innovation Automotive Seating

Learn more from this exclusive Volvo Car Corporation Presentation by Peter Setterberg, Technical Specialist, where he give an OEM perspective and understanding of seat standpoints in "Seating positions, Now and in the Future!".What other problems do OEMs face?Get exclusive information on:Results from Volvo’s Seating Position ClinicHow do tools need to...

Partner Content - Automotive Seating! Get the Info!

This four day, tailor-made conference, attracts the globe’s best and brightest decision makers. Will you be amongst them? Download the preliminary event agenda and get ready to connect.Event topics are organized according to the latest trends and demands. These themes include:Learning from practical insights in order to improve seat safetyAdapting...