June 10-12, 2025 | Sheraton Ann Arbor Hotel, Michigan
STEERING PLENARY
Steering Plenary
Focus Day | 10 June 2024
7:30 am - 8:50 am
REGISTRATION & REFRESHMENTS
8:50 am - 9:00 am
AUTOMOTIVE IQ WELCOME
9:00 am - 9:10 am
CHAIRPERSON’S OPENING REMARKS
Dr.Barna Szimandl -
Senior Manager Brakes,
Thyssenkrupp Presta AG
9:10 am - 9:55 am
EXAMINE CUTTING-EDGE PROGRESS MADE IN THE LAST TWELVE MONTHS TO ADVANCE INTEGRATED CHASSIS CONTROL
Mahmoud Abdelfatah -
Systems Manager - Steering,
Hitachi Astemo
Olivier Pugliese - Head of Strategy & Product Planning, Americas, Chassis Solutions Division, ZF Group
Siranjeevi Srinivasa Raghavan - Lead Cybersecurity System Engineer, ZF Group
Bin Li - Engineering Specialist, Cummins
Olivier Pugliese - Head of Strategy & Product Planning, Americas, Chassis Solutions Division, ZF Group
Siranjeevi Srinivasa Raghavan - Lead Cybersecurity System Engineer, ZF Group
Bin Li - Engineering Specialist, Cummins
Olivier Pugliese
Head of Strategy & Product Planning, Americas, Chassis Solutions DivisionZF Group
9:55 am - 10:35 am
DEFINING ACCEPTABLE CYBERSECURITY IN MODERN VEHICLES: NAVIGATING COMPLIANCE, RISK AND RESOURCE EFFICIENCY IN INTEGRATED CHASSIS SYSTEMS
Siranjeevi Srinivasa Raghavan -
Lead Cybersecurity System Engineer,
ZF Group
NAVIGATING COMPLIANCE, RISK AND RESOURCE EFFICIENCY IN INTEGRATED CHASSIS SYSTEMS
10:35 am - 10:45 am
QUESTION FOR THE AUDIENCE: WHAT IS THE TIER-1’S VIEW ON THE PROS & CONS OF MODULARIZED CHASSIS CONTROLS & AFFECT ON INTEGRATED CHASSIS CONTROL IMPLEMENTATION
Dr.Barna Szimandl -
Senior Manager Brakes,
Thyssenkrupp Presta AG
10:45 am - 11:20 am
MORNING REFRESHMENT BREAK
10:45 am - 11:20 am
CENTRALIZED CONCEPTS & ARCHITECTURE TO IMPROVE VEHICLE PERFORMANCE
Zachary Sabato -
Senior Engineer, Vehicle Dynamics and Chassis Control,
Hyundai Mobis North America
Sameer Kolte - Senior Manager, Feature & Systems Engineering, Autonomy, Rivian Automotive
Mahmoud Abdelfatah - Systems Manager - Steering, Hitachi Astemo
Sameer Kolte - Senior Manager, Feature & Systems Engineering, Autonomy, Rivian Automotive
Mahmoud Abdelfatah - Systems Manager - Steering, Hitachi Astemo
INTEGRATED CHASSIS CONTROL PANEL DISCUSSION LED BY OEMs & TIER 1 COMPANIES
Zachary Sabato
Senior Engineer, Vehicle Dynamics and Chassis ControlHyundai Mobis North America
12:00 pm - 12:40 pm
FUNCTIONAL SAFETY IN INTEGRATED CHASSIS CONTROLS
Dr.Barna Szimandl -
Senior Manager Brakes,
Thyssenkrupp Presta AG
Lauren Klena - Cybersecurity Technical Program Manager, ZF Group
Lauren Klena - Cybersecurity Technical Program Manager, ZF Group
PANEL DISCUSSION
- Hear how functional safety requirements are driving the design of multi actuator integrated systems
- Learn how integration can ensure functional safety in a way that redundancy typically does
- Find out how overall integrated control of the vehicle can provide the ability to manage safety at a system level
Question & Answer Session
12:40 pm - 1:50 pm
NETWORKING LUNCH BREAK
1:50 pm - 2:30 pm
TECHNICAL SOLUTIONS TO REDUCE COSTS OF INTEGRATED CHASSIS CONTROLS
2:30 pm - 3:00 pm
ASSESS HOW OTHER INDUSTRIES, INCLUDING AGRICULTURE & MOTORSPORT, ARE SOLVING INTEGRATED CHASSIS CONTROL CHALLENGES
Lauren Klena -
Cybersecurity Technical Program Manager,
ZF Group
Siranjeevi Srinivasa Raghavan - Lead Cybersecurity System Engineer, ZF Group
Dr.Barna Szimandl - Senior Manager Brakes, Thyssenkrupp Presta AG
Siranjeevi Srinivasa Raghavan - Lead Cybersecurity System Engineer, ZF Group
Dr.Barna Szimandl - Senior Manager Brakes, Thyssenkrupp Presta AG
3:00 pm - 3:30 pm
DRIVING THE NEED TO STANDARDIZE INTERFACES & CENTRALIZED CONTROLS STANDARDIZATION
STANDARDIZATION DISCUSSION WITH EXPERTS FROM ALL CHASSIS DOMAINS, INCLUDING STEERING, BRAKING & SUSPENSION
- Discuss how and why new technology is driving the need for standardization
- Find out about the standardization of electronic communications between different parts/centralized controls
- Join experts as they outline a common methodology on information that needs to be being communicated, including what the braking actuator at the corner is responsible for vs. what centralized controls are responsible for
Question & Answer Session
3:30 pm - 6:15 pm
HANDS-ON ‘RIDE & DRIVE’ EVENT
Back for 2025, where event attendees will be taken to a well-known proving
ground in the Michigan area where they will be able to get behind the wheel, in
the driver’s seat to experience functionalities and performance of demonstrator
vehicles, including off-road vehicles. You can explain a topic on paper, but once
you experience it and get a true sense of performance, you are more likely
to prioritize it and offer it to your customers. Do not miss this opportunity to
experience the latest innovations in suspension, braking and steering.
Details on demonstrator vehicles that will be available to ‘ride & drive’ will be
announced soon
6:30 pm - 6:30 pm
END OF FOCUS DAY & NETWORKING RECEPTION
Main Day One | 11 June 2024
7:30 am - 8:50 am
REGISTRATION & REFRESHMENTS
8:50 am - 9:00 am
AUTOMOTIVE IQ WELCOME
9:00 am - 9:05 am
CHAIRPERSON’S OPENING REMARKS
Praful Bari -
Head of Application Engineering Steering,
ZF Group
9:05 am - 9:45 am
EXAMINE THE CURRENT STATE & PACE OF THE AUTOMOTIVE CHASSIS INDUSTRY AND FUTURE OEM ROADMAP
Mauricio Dominguez -
Analyst,
S&P Global
9:45 am - 10:15 am
HEAR CHASSIS SYSTEM EXPERT POINT OF VIEW ON WHAT NEEDS TO CHANGE IN SYSTEMS TO IMPROVE PERFORMANCE
Nick Ridenour -
Vehicle Performance Owner of Deceleration,
General Motors
Jeff Helner - Head of Brakes and Steering, Hyundai Mobis
Ishmaeel Ghouri - Brake Systems - Lead Engineer, JLR
Ramakrishna Vijayakumar - Product Owner- Steer-by-Wire, General Motors
Jeff Helner - Head of Brakes and Steering, Hyundai Mobis
Ishmaeel Ghouri - Brake Systems - Lead Engineer, JLR
Ramakrishna Vijayakumar - Product Owner- Steer-by-Wire, General Motors
KEYNOTE PANEL DISCUSSION FOCUSING ON VEHICLE ELECTRIFICATION
- Find out how these experts see systems playing a role in terms of energy efficiency and how they are leveraging the ability of an EV propulsion torque delivery to improve the behaviour of their systems
10:15 am - 10:45 am
LEARN HOW TO MAKE ARCHITECTURE CHANGES/RE-BUILD THE SYSTEM TO ACCOMODATE STEER-BY-WIRE SYSTEMS
Zachary Sabato -
Senior Engineer, Vehicle Dynamics and Chassis Control,
Hyundai Mobis North America
Zachary Sabato
Senior Engineer, Vehicle Dynamics and Chassis ControlHyundai Mobis North America
10:45 am - 11:30 am
MORNING NETWORKING BREAK
11:30 am - 11:35 am
STEERING CHAIR PERSON'S REMARKS
Praful Bari -
Head of Application Engineering Steering,
ZF Group
11:35 am - 12:10 pm
RETHINKING THE STEERING WHEEL: A HIGH-LEVEL JOURNEY INTO SbW DESIGN
Mahmoud Abdelfatah -
Systems Manager - Steering,
Hitachi Astemo
PRESENTATION
- Discover where the industry is going with steer-by-wire technology and at what point vehicles will full transition to steer-by-wire
- Understand current and future supply chain constraints and how they affect steer-by-wire time to market
Question & Answer Session
12:10 pm - 12:40 pm
GUIDING ADVANCED STEERING SYSTEMS WITH INNOVATIVE BEARING SOLUTION
Tyler Boger -
Senior Application Engineer,
Schaeffler USA BD Bearings
12:20 pm - 1:00 pm
BUSINESS CASE STUDY FOR SbW TECHNOLOGY: SHOWCASING WHAT IT TAKES TO MAKE THIS TECHNOLOGY PROFITABLE
Mauro Pacheco -
BOM Family Owner - Steer-by-Wire/Front & Rear Steering Actuators,
General Motors
PRESENTATION
- Examine the business case for steer-by-wire and its profit margins for companies looking to adopt this technology
- Learn what needs to happen to make steer-by-wire profitable
- Examine the total cost of ownership for steer-by-wire technology
Question & Answer Session
Mauro Pacheco
BOM Family Owner - Steer-by-Wire/Front & Rear Steering ActuatorsGeneral Motors
1:10 pm - 2:15 pm
NETWORKING LUNCH BREAK & WALK-THROUGH EXHIBITION AREA
2:15 pm - 2:50 pm
EXAMINE TIER-1 VENDOR PROPOSALS FOR STEER-BY-WIRE SYSTEM ARCHITECTURE AT HARDWARE AND SOFTWARE LEVEL & MEASURES BEING TAKEN TO REDUCE COST BY VOLUME
Geoff Krieger -
Executive Director of Electronic, Systems and Software,
Nexteer Automotive
Michael Eickholt - Principal Product Line Architect, Steer-by-Wire, Nexteer Automotive
Michael Eickholt - Principal Product Line Architect, Steer-by-Wire, Nexteer Automotive
MULTIPLE TIER-1 PRESENTATIONS
- Discuss Tier-1 vendor proposals for the architecture of steer-by-wire systems in 2025
- Hear how suppliers are managing the cost implications of delivering steer-by-wire technology
- Discover realistic ways to help reduce costs by volume and complexity
Question & Answer Session
2:50 pm - 3:20 pm
ELECTRIC POWER STEERING IS SEEN AS AN ENABLER FOR BETTER AUTOMATED FEATURES, BUT WHY ARE SUPPLIERS NOT MOVING FULL STEAM AHEAD?
Sumanth Subramanya -
Product Application Engineer,
Knorr-Bremse
Ryland Grimstead - Senior Mechanical Engineer - Steering, Volvo Group
Rana Mohammed - Manager, Commercial Steering, Bosch
William Bouse - Technical Specialist Mechatronics/Steering, International Motors
Ryland Grimstead - Senior Mechanical Engineer - Steering, Volvo Group
Rana Mohammed - Manager, Commercial Steering, Bosch
William Bouse - Technical Specialist Mechatronics/Steering, International Motors
SUPPLIER-LED PANEL DISCUSSION ADDRESSING STRATEGIC & ELECTRICAL ARCHICTECTURE CHALLENGES
- Hear what challenges the supplier base is facing with electric power steering
- Understand electrical architecture problems with electric power steering
- Learn how suppliers see the future of electric power steering and how they can support the OEM
Question & Answer Session
3:20 pm - 3:50 pm
ENHANCING SAFETY: INNOVATIVE IMPLEMENTATION OF AN ASIL D STEERING ANGLE SENSOR WITH A SINGLE DUAL CHANNEL SENSOR IC
Serge Di Matteo -
Director of functional safety,
Renesas Electronics
3:50 pm - 4:30 pm
AFTERNOON NETWORKING BREAK
4:30 pm - 5:00 pm
LEARN ABOUT THE ESSENTIAL ROLE OF POSITION SENSORS IN VEHICLE SUSPENSION SYSTEMS AND X-BY-WIRE APPLICATIONS
Stephan Schwarzkopf -
Senior Product Marketing Manager Position and Temperature Sensors,
AMS Osram Group
Stephan Schwarzkopf
Senior Product Marketing Manager Position and Temperature SensorsAMS Osram Group
5:00 pm - 5:30 pm
NIDEC AMEC VIEW IN ELECTRIFICATION TREND OF CHASSIS SYSTEMS
Pascal Guardiola -
Business Development Manager,
Nidec
5:30 pm - 5:35 pm
CHAIRPERSON’S CLOSING REMARKS & END OF DAY ONE
Main Day Two | 12 June 2024
8:00 am - 9:30 am
REGISTRATION & REFRESHMENTS
9:00 am - 9:05 am
CHAIRPERSON’S REMARKS & RECAP OF PREVIOUS DAYS
Praful Bari -
Head of Application Engineering Steering,
ZF Group
9:05 am - 9:45 am
LEVERAGE THE USE OF AI IN CHASSIS SYSTEMS: HOW CAN THE AUTOMOTIVE INDUSTRY BE CONVINCED ON TRUSTWORTHINESS & SAFETY OF AI IN STEERING, BRAKING & SUSPENSION SYSTEMS?
Hunter Poole -
Vehicle Dynamics & Control Engineer,
General Motors
Ramakrishna Vijayakumar - Product Owner- Steer-by-Wire, General Motors
Daniel Vilela - Virtual Development Engineering Group Manager, General Motors
Chidambaram Subramanian - Lead Technical Specialist - Braking, Volvo Trucks North America
Ramakrishna Vijayakumar - Product Owner- Steer-by-Wire, General Motors
Daniel Vilela - Virtual Development Engineering Group Manager, General Motors
Chidambaram Subramanian - Lead Technical Specialist - Braking, Volvo Trucks North America
9:45 am - 10:20 am
EXAMINE THE USE OF ROBUST LARGE LANGUAGE MODELS AND AI TO MAKE IMPROVEMENTS AND PREDICTIONS & TACKLE KEY CHALLENGES INCLUDING HALLUCINATIONS USE CASE ON HOW TO PUT AI TO PRACTICAL USE
Saikiran Divakaruni -
Head of Engineering – Data Science & AI,
ZF Group
KEYNOTE PANEL DISCUSSION
This panel of experts will take stage to discuss ways to convince the industry
and teams on the trustworthiness of AI in commercial steering, braking and
chassis systems.
- Explore what guards can be put together to make AI safe with fellow professionals across the automotive industry
- Understand whether there are any rules from a government body, SAE, IEEE or ISO to hold people accountable when implementing AI
- Leave with the knowledge you need to safely implement the use of AI in steering, braking and chassis systems development
Question & Answer Session
10:20 am - 11:00 am
OPTIMIZING THE NEXT GENERATION GREASE FOR EPS WORM GEARS
Erik Reis -
Business Development Manager,
Fuchs Lubricants
11:10 am - 11:50 am
MORNING NETWORKING BREAK
11:40 am - 12:20 pm
EXAMINE PATH-TO-MARKET AND IMPLEMENTATION STRATEGY FOR STEERING SYSTEMS IN AUTONOMOUS VEHICLES
Julien Dracon -
Manager - Commercial Steering,
Bosch
CASE STUDY
- Take a detailed look at the future of steering systems in autonomous vehicles
- Learn how to make steering systems technology in autonomous vehicles acceptable
- Understand how to make robust, fail-safe technology to recognize perceptions in a way that is safe to humans in autonomous vehicles
- Find out what’s causing delays in the implementation of steering systems in autonomous vehicles
Question & Answer Session
12:20 pm - 1:00 pm
IMPROVING STEER FEEL IN TRADITIONAL AND AUTONOMOUS VEHICLES
Saif Salih -
Staff Systems Engineer,
Torc Robotics
1:00 pm - 2:00 pm
NETWORKING LUNCH BREAK & WALK-THROUGH EXHIBITION AREA
PRESENTATION
Learn how SDV software will impact hardware.
Establishing the tradeoffs between the bare minimum hardware implementation where cost is kept low vs. investment in more expensive hardware at the outset of development.
Understand how to best allocate resources, size teams properly and plan release dates.
Question & Answer Session
2:00 pm - 2:40 pm
FUTURE STEERING DEVELOPMENT FOR SDVS
Nilankan Chaudhuri -
Technical Project Manager,
The ZF Group
PRESENTATION FOCUSING ON HOW SDV WILL
IMPACT STEERING SYSTEM DESIGN
- Understand what the ideal split between hardware and software development responsibilities needs to be from a steering system design pov
- Learn how to operationalize multiple suppliers for software & hardware development
- Understand IP concerns and measures to manage these
Question & Answer Session
2:00 pm - 2:30 pm
BRAKING, STEERING & SUSPENSION SYSTEMS FOR HEAVY DUTY COMMERCIAL VEHICLES/TRUCKS PRESENTATION FOCUSING ON FUTURE TRENDS, LEVEL OF REDUNDANCY NEEDED & REMEDIAL ACTION MODES IN THE EVENT OF SYSTEM FAILURE
Chidambaram Subramanian -
Lead Technical Specialist - Braking,
Volvo Trucks North America
2:30 pm - 3:10 pm
FUTURE STEERING DEVELOPMENT FOR SDVS PRESENTATION FOCUSING ON HOW SDV WILL IMPACT STEERING SYSTEM DESIGN
Nilankan Chaudhuri -
Technical Project Manager,
The ZF Group
2:30 pm - 3:00 pm
DATA-DRIVEN STEERING & DIGITALIZATION OF STEERING PRODUCTS FIRESIDE CHAT
Ramakrishna Vijayakumar -
Product Owner- Steer-by-Wire,
General Motors
Arun Shankar Shanmugasundaram - Senior Engineer, Steering & Suspension Simulation, Volvo Group
Arun Shankar Shanmugasundaram - Senior Engineer, Steering & Suspension Simulation, Volvo Group
3:30 pm - 3:45 pm
AFTERNOON REFRESHMENT BREAK & FINAL OPPORTUNITY TO MEET EXHIBITIORS
3:45 pm - 4:15 pm
LEARN ABOUT NEW, SMART RESEARCH THAT IS UNDERWAY TO DESIGN BRAKE, STEERING & SUSPENSION SYSTEMS FOR AUTONOMOUS VEHICLES R&D PRESENTATION
Deepak Rammohan -
Engineering Project Manager - Steering Systems/ADAS Programs,
ZF Group
2:15 pm - 2:45 pm
DELVE INTO THE FUNCTIONAL SAFETY SIDE OF L3/L4 AUTONOMOUS DRIVING LEARN HOW TO SATISFY REDUNANCY & UNDERSTAND HOW CONTROL IS MANAGED IN L4 VEHICLES
Sundar Bala -
Senior System Safety Engineer of Brakes,
General Motors
Venkateswara Raju Mudunuri - ADAS Senior System Safety Engineer, General Motors
Venkateswara Raju Mudunuri - ADAS Senior System Safety Engineer, General Motors
4:45 pm - 4:50 pm
CHAIRPERSON’S CLOSING REMARKS & END OF AUTOMOTIVE CHASSIS SYSTEMS USA 2025
William Bouse -
Technical Specialist Mechatronics/Steering,
International Motors
