Ahead of SDV & AI in Automotive USA 2025, Automotive IQ compiled a market report offering a detailed overview of how AI is transforming SDVs throughout their entire lifecycle, from development and testing to deployment and real-time operation. The report explores key AI technologies, applications such as autonomous driving and predictive maintenance, and examines critical challenges including cybersecurity, data privacy, and regulatory compliance.

In this exclusive interview, Lakshmi Prasad Bhatta, Vehicle Safety Engineer at Mahindra Automotive, discusses how AI, machine learning, and Generative AI are transforming vehicle safety, particularly in autonomous systems.

Prasad highlights the critical role of sensors, machine learning, and Generative AI in enabling real-time decision-making, anticipating road hazards, and improving system resilience under complex driving scenarios. He also previews his upcoming session at AI in Automotive USA 2025, where he will explore the evolving role of Generative AI in predicting and preventing accidents in autonomous vehicles. 

In the rapidly evolving landscape of automotive technology, the shift towards Software-Defined Vehicles (SDVs) presents both challenges and opportunities. Iveco Group has been at the forefront of this transformation, leveraging innovative strategies and cutting-edge technologies to adapt its development processes and methodologies.

In this case study, Demetrio Cortese, Embedded Software Development Manager of Iveco Group explores how the organization is aligning with the SDV paradigm, emphasizing the critical role of simulation technologies, the balance between proprietary and open-source solutions, and the company’s overarching strategy to drive innovation and meet customer expectations.

• Simulation Technologies to Accelerate SDV Development
• Proprietary Solutions vs Open-Source Projects
• Revenue Generation, Cutting Costs, and Meeting Customer Expectations
• Standing Out in the Market
• Electronic Control Units (ECUs)
• Iveco Group’s Strategy to Align with SDVs
  

Javier Garcia – Gallardo Mosquera,  Head of ZEEKR Design Shanghai, speaks with Automotive IQ and sheds light on the pivotal roles of generative AI in optimizing automotive design and technology. Learn from Javier who discusses: 

• Modernizing the vehicle design process
• Optimizing the design process: Faster, more efficient, and innovative designs
• Technical challenges
• Integration challenges from a processes and policies perspective and the solutions