The shift toward Software‑Defined Vehicles presents both significant challenges and exciting opportunities. Iveco Group has been at the forefront of this transformation, leveraging innovative strategies and cutting‑edge technologies to evolve its development processes and methodologies.

In this case study, Demetrio Cortese, Embedded Software Development Manager at Iveco Group, explores how the organization is aligning with the SDV paradigm, highlighting the pivotal role of simulation technologies, the balance between proprietary and open‑source solutions, and the company’s broader strategy to drive innovation and meet customer expectations.

Key themes include:

• Simulation technologies to accelerate SDV development
• Proprietary solutions vs. open‑source projects
• Revenue generation, cost efficiency, and customer‑driven innovation
• Differentiation in a competitive market
• The evolving role of Electronic Control Units (ECUs)
• Iveco Group’s strategic roadmap for SDV alignment