September 9 - 11, 2024 | The Kensington Hotel, Ann Arbor, Michigan
   
[Co-Located with Generative AI for Automotive USA 2024]
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Focus Day (September 9, 2024)

Focus Day (September 9, 2024) Main Day One (September 10, 2024) Main Day Two (September 11, 2024)
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Focus Day

7:30 am - 8:45 am REGISTRATION OPENS & COFFEE IS SERVED

8:45 am - 8:50 am WELCOME TO #SDVUSA - AUTOMOTIVE IQ WELCOME

8:50 am - 9:00 am CHAIRPERSON’S OPENING REMARKS

9:00 am - 9:15 am ICE BREAKER > INTRODUCE YOURSELF TO THE PERSONS ON YOUR LEFT & RIGHT, TELL THEM WHY YOU’RE HERE TODAY!

9:15 am - 10:15 am CURRENT STATE OF CYBERSECURITY & THREATS ON THE PATH TO LAUNCHING A FULL SOFTWARE-DEFINED VEHICLE

Tyson Benson - Senior Cybersecurity Product Analyst, ZF Group
Rajesh Vijayan Balaji - Connected & SDV Platforms Architecture and Systems Design Supervisor, Ford Motor Company
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Tyson Benson

Senior Cybersecurity Product Analyst
ZF Group
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Rajesh Vijayan Balaji

Connected & SDV Platforms Architecture and Systems Design Supervisor
Ford Motor Company
See Bio

10:15 am - 11:00 am EMBEDDED SYSTEMS SECURITY WITHIN SOFTWARE-DEFINED VEHICLE SPACE

11:00 am - 11:30 am MORNING COFFEE BREAK & NETWORKING WITH TECHNOLOGY PARTNERS

11:30 am - 12:45 pm NEW TECHNOLOGIES TO SECURE SOFTWARE-DEFINED VEHICLES

Florian Rohde - SDV Expert, iProcess LLC
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Florian Rohde

SDV Expert
iProcess LLC
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12:45 pm - 2:00 pm LUNCH BREAK & NETWORKING WITH TECHNOLOGY PARTNERS

2:00 pm - 3:00 pm UNDERSTAND THE SCALE OF IMPACT GENERATIVE AI APPLICATIONS WILL HAVE ON SDV DEVELOPMENT

Jake Tanana - Director of Software, Hardware & Mechanical Engineering, Polaris
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Jake Tanana

Director of Software, Hardware & Mechanical Engineering
Polaris
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3:00 pm - 4:00 pm LEARN HOW GENERATIVE AI IS BEING USED BY VEHICLE MANUFACTURERS TO GENERATE NEW TRAINING DATA SETS AND DIFFERENT ENVIRONMENTS

4:00 pm - 5:00 pm LEARN HOW TO LEVERAGE COMPUTATIONAL POWER EMBEDDED IN FUTURE VEHICLE MODELS TO PROVIDE PERFORMANCE BENEFITS AS WELL AS NEW SERVICES

Prajwal Nimmagadda - Senior Launch Manager, Rivian
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Prajwal Nimmagadda

Senior Launch Manager
Rivian
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5:00 pm - 5:00 pm CHAIRPERSON’S CLOSING REMARKS & END OF FOCUS DAY

5:00 pm - 6:30 pm WELCOME DRINKS RECEPTION – DETAILS ANNOUNCED SOON

In Partnership With :

Automotive IQ

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