Vehicles as we’ve known them are getting overhauled and are changing completely. SDVs are a continuously evolving market and a path every OEM has to take to get a point where they can design and deliver improved products that are repeatable, upgradable, and remotely updatable vehicles. To some industry experts and visionaries, ‘SDV are fundamental for any OEM to survive in the market and for the future of vehicles.’
But what is driving mainstream OEM interest in SDV right now? Firstly, consumer perception is changing; OEMs recognize that they have to meet the customer’s needs and give them new experiences, and not keep building vehicles that are not going to stay relevant and let the competition take over. Hardware costs are constantly rising; what was a a hardware-driven market is becoming a software-driven market pretty quickly. And there is a new opportunity to open revenue streams through monetization of data and subscription features. In a nutshell, the biggest motivators for SDV advancement are reducing development cycles, generating revenue, saving money, launching with improvement, and not having the fear of missing out and following market leaders.
While the industry is working hard towards these goals and we are beginning to see early versions of SDVs, this is a long journey with many challenges and a steep learning curve for that the industry will need to go through.
Software-Defined Vehicles USA 2024 returns to Ann Arbor, Michigan, at a time when development of software-driven developments, products and software defined vehicles is becoming mainstream and automotive companies are ready to think outside the box. Automotive IQ invites you to the 2nd Software-Defined Vehicles USA 2024 conference as we delve into the latest proven use cases from OEM experts, address the biggest real-time challenges and take a look at capabilities of future-looking technologies that will enable software-defined vehicles.
Alishba Jan Richard Crosby
Divisional Director, Automotive IQ Partnerships Director, Automotive IQ
enquire@automotive-iq.com partner@automotive-iq.com
Partha Goswami
Principal
PG Mobility Analysis LLC
Kyle Taylor
Infotainment SW Department Manager
Hyundai America Technical Center
Carlton Bale
Director - Software Defined Vehicle Strategy
Cummins
Pardis Khayyer
Technical Program Manager
Aptiv
Daniel Cashen
Senior Fellow Systems Architecture
Stellantis
Santhosh Jogi
Head of Controls
Nikola Motors
Max Louissant
Model-Based Systems Engineer
Ford Motor Company
Ahsan Qamar
Senior Engineering Manager - Systems Engineering | Embedded Platform | MBSE
Ford Motor Company
Humam Alwan
Global Quality Software Manager
Stellantis
Augustin Friedel
Senior Manager Mobility Transformation
MHP - A Porsche Company
Greg Morningstar
Senior Mobility Systems Engineer
Bosch
Rajesh Vijayan Balaji
Connected & SDV Platforms Architecture and Systems Design Supervisor
Ford Motor Company
Pete Brown
Sr. Director, Software Defined Systems Architecture
Karma Automotive
William Wei
Senior Executive Consultant
FPT Automotive
Florian Rohde
SDV Expert
iProcess LLC
Steve Crumb
North American Regional Spokesperson
AUTOSAR
Brian Carlson
Global Marketing Director
NXP
Markus Oertel
Senior Manager Sales & Business Development
Vector
Jeff Schlageter
General Manager, IBM Global Manufacturing and Distribution Industries
IBM
Ansgar Lindwedel
Director SDV Ecosystem Development
Eclipse Foundation
Adam Konopa
Technology Director
Intellias
Rinat Asmus
Vice President - Business Development SDV
Tata Technologies
Peter Schmitt
Executive Director, Software Product Line
Nexteer Automotive
David Fritz
VP Hybrid and Virtual Systems
Siemens Digital Industries Software
Tyson Benson
Senior Cybersecurity Product Analyst
ZF Group
Volker Niemz
Director, Autonomous Driving
AVCC, Robert Bosch LLC
Binoy Damodaran
Partner, Data, Analytics, AI and IoT Solutions, Automotive Industry
IBM Consulting
Gbenga (Gabriel) Ladapo
Data Scientist
Magna International
Aliasghar Arab
Research Professor - AI & Robotics
New York University
In this exclusive case study, Demetrio Cortese, Embedded Software Development Manager at Iveco Group explains how they are aligning with the SDV paradigm, emphasizing the critical role of simulation technologies, the balance between proprietary and open-source solutions, and the company’s overarching strategy to drive innovation and meet customer expectations.