Mateusz Czechowski

OEM & TIER 1 PERSPECTIVES ON THE REAL VALUE OF STEER-BYWIRE TECHNOLOGY

With steer-by-wire solutions requiring more complex control systems and sensors, high cost is a key issue for the industry. As steer-by-wire is notably more expensive for the industry, what do OEMs and tier 1s see as the real value-add of SbW systems for the customer?

Join industry experts as they address key questions surrounding the commercial viability of steer-by-wire technology, with the end goal of evaluating the impact that SbW systems have on functionality and performance.

• Discuss the real value-add of steer-by-wire for the customer.
• Share OEM and Tier-1 perspectives on the key factors influencing market penetration of steer-by-wire systems.
• Gain insight into the commercial viability of increased complexity in the steering system.
• Learn how to create better customer experience with SbW technology.

EXPLORE WAYS TO RECREATE STEERING FEEL IN STEER-BY-WIRE TO IMPROVE USER EXPERIENCE

• Discover how traditional steering feel can be recreated and enhanced in steer-by-wire technology.
• Explore what additional features can be integrated with steer-by-wire to improve customer experience.
• Discuss how to integrate artificial steering feel whilst preventing NVH annoyances.
• Evaluate technical challenges for providing optimal levels of steering feedback.