No AI, No Future: How the Automotive Industry Must Evolve - Now

In this forward-looking interview, MHP - A Porsche Company’s Augustin Friedel and Prasanth Gowravajhala share insights from their work with OEMs and Tier 1 suppliers as they navigate the complex transition to SDVs.

Augustin discusses the growing influence of AI across the development lifecycle and Prasanth dives into the technical and organisational challenges of moving from domain-based to zonal architectures, emphasising the need for strategic investment, cross-functional talent, and agile transformation. In preparation of Cyber Security, Connectivity & SDV Week 2025, attendees can expect a session that bridges current industry realities with strategic SDV ambitions.

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