No AI, No Future: How the Automotive Industry Must Evolve - Now

Learn from MHP – A Porsche Company experts Augustin Friedel and Prasanth Gowravajhala in this forward‑looking interview, where they share insights from their work with OEMs and Tier 1 suppliers as they navigate the complex transition to software‑defined vehicles.

Augustin highlights the expanding role of AI across the entire development lifecycle, while Prasanth unpacks the technical and organisational challenges of shifting from domain‑based to zonal architectures - underscoring the need for strategic investment, cross‑functional talent, and agile transformation to stay competitive in the SDV era.

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