Lighting Design for Mobility

May 18 - 20, 2020 | Detroit, MI


8:00 am - 8:45 am Conference Registration – Breakfast Networking

Start your day right, grab a cup of coffee and a bite and connect with industry experts and innovators across the passenger experience and design communities to glean future trends and strategies.

8:45 am - 9:00 am Chairperson's Welcome & Opening Remarks

9:00 am - 9:45 am Enhance Safety with Non-Visible Lighting

- Vehicle communication between V-X
- Creating platforms that promote system on system communication
- Increase in passenger safety with testing & modeling

10:00 am - 10:45 am Enabling Advanced Automotive Lighting Applications with Moldable Optical Silicones

Jake Steinbrecher - Technical Service & Development Engineer for Lighting and Elastomers, Dow
- Unique material attributes of moldable optical silicones for automotive lighting
- Designing and manufacturing ADB lenses, light guides, and other automotive lighting parts with moldable optical silicones
- Performance of moldable optical silicones in automotive lighting applications

Jake Steinbrecher

Technical Service & Development Engineer for Lighting and Elastomers

10:45 am - 11:15 am Networking & Refreshment Break

This session will provide an in depth look as to the ongoing development of exterior lighting technology road mapping and production, to include engineering challenges, and overall program management for efficient delivery of high-performing lighting systems.
-       Body lighting engineering initiatives of interest
-       Engineering challenges to expect as we move towards autonomous and MaaS
-       Establishing exterior lighting needs to meet customer specifications

Michael VanBelle

Engineering Manager
Ford Motor Company


Shannen Borngesser

Engineering Manager / Global Technology Team Leader - Exterior Lighting
General Motors


Simon Baker

Lighting Subject Matter Expert


Frank Schwartz

Advanced Automotive Consulting Services (AACS)

12:00 pm - 12:45 pm United States Automotive Lighting Standard Development & Updates

Jianzhong Jiao, Ph.D. - Seminar Instructor, SAE International
This presentation provides an overview of the latest LED automotive lighting standard development in the U.S. It includes the work carried by SAE, IES, ANSI, and other organizations.

- LED source photometry measurements
- LED source lumen maintenance testing
- LED automotive lamp testing and requirements
- Chromaticity and LED binning

Jianzhong Jiao, Ph.D.

Seminar Instructor
SAE International

12:45 pm - 1:45 pm Networking Lunch

1:45 pm - 2:30 pm Driving Optical Design Capabilities for Improved Vehicle Performance

Jose Miguel Mercado - Head of Optical Engineering North and South America, HELLA
Optical engineers play a critical role in the development of high-performing automotive headlights, signal lamps, and interior lighting. This session will provide an in-depth view point as to the future of optical design to include industry-wide R&D efforts, simulation challenges, and more.
- Challenges associated with simulating optical systems for headlamps and interior lighting
- Conducting technical feasibility studies  for delivery of high-performance products
- Current state of industry and its affect on future optical design concepts

Jose Miguel Mercado

Head of Optical Engineering North and South America