Main Conference Day 1 | August 30th, 2023

OPENING BRIEFING

• An overview of past and present display solutions and megatrends
• Understand how the display market and display applications in car interiors have changed in recent years.
• Comparing business models of the past to the present to establish how they will evolve in the future.
• Showcasing trends in increasing square footage of display in cars and the use of haptic technology to improve customer experience.
• Understand how the OEM/technology provider relationship is evolving

Question & Answer Session

Aaron Dale

Senior Automotive Analyst - UI/UX
S&P Global

See Bio

The industry agrees that the first thing that drives the entire automotive industry is cost. The second point is then creating value for users. The challenge is that these two points cannot easily go together.

• This panel discussion will see industry experts discuss solutions on how to get the cost of manufacturing as low as possible while still ensuring the biggest value for the user. 

Question & Answer Session

Arèf Antoine Tahhan

HMI Solution Manager
Stellantis

See Bio

Dr. Andrea Upmann

Professor for Automotive Interior
FH Aachen University of Applied Sciences

See Bio

KEYNOTE PANEL

• Find out what is planned in terms of shapes, colour, colour depth and robustness.
• Examine where advancements are coming from: is it in growth and size? Growth and resolution?
• Comparing prices and usability of technologies that are in the pipeline and establishing how they compare with existing technologies.
• Hear recommendations on which technologies are being seen as intermediate solutions and which major technologies will stand the test of time and prevail.
• Hear insight on where the end customer is seeing the greatest benefit and where the manufacturer is seeing the greatest return on their investment.

Question & Answer Session

Join a regulatory expert as they discuss the impact of the evolving of automotive landscape, particularly AVs, on lighting regulations, and how OEMs can prepare for imminent changes.

• How can exterior lighting regulations be harmonisation across different countries? Discuss discrepancies between the European, US and Asian market when it comes to the regulatory allowance of ADBs and matrix lighting
• Sharing the industry’s vision for the regulatory compliance of projection lighting
• Discuss possibilities for a benchmark of what can be allowed from a lighting pov on the road for designers to follow

This presentation will address parameters for optimising the visual performance of displays and maximising user experience.

• Explore how application of new technologies and hardware solutions can optimise the backlight of displays to maximise visual performance
• Understand the impact matrix backlights have on local dimming
• Discuss the potential for cost-effective solutions to drive the backlights with newer technologies

Join this session to explore best practices for automotive display metrology, and learn 

• What are the instruments needed to perform the metrology of a mixed display system? Share the latest metrology solutions for mixed display technologies
• Learn about measurement standards required for automotive displays
• Discuss the use of open-source tools for display measurement

In this presentation, a HUD expert will discuss:

• Measurable advantages and disadvantages for integrating augmented reality into head-up display systems
• Technical best practices for adding new AR features into the system
• Optimal methods to display a warning to the driver using augmented reality
• Can AR be a distraction to the driver? Discuss the impact on user experience

Join this panel and extended q&a session to hear HUD experts from across the supply chain discuss the near- and long-term developments in Head-Up Display technology.

• Explore the industry’s vision for Head-Up Display systems
• Discuss the benefits for a HUD system in a vehicle with more ADAS features
• Evaluate the technology requirements for implementing HUDs into the system
• Discuss how advanced HUD systems can be fully integrated with such large volumes to allow space in the other zones of the dashboard
• Evaluate how HUDs can provide a premium user experience whilst maintaining the balance between cost and value for the customer

Join the session to hear about the ICC Colour Management workflow and "rendering intents" and how using it we can:

1. Calibrate

2. Characterize

3. Profile 

Join this presentation as a HMI expert discusses the future of exterior display systems.

• Learn about the benefits of external information as a communication tool using different symbols and text
• Which display technologies are most suitable for external HMI systems?
• Increased shared mobility - Learn how exterior display systems can play a role in robot cars or shared mobility
• Explore how exterior HMI technology is bridging the gap between interior and exterior lighting

In this workshop, a leading HMI subject matter expert will discuss optimising UX in Autonomous Vehicles, with particular focus on increasing trust between the user and the vehicle.

• Discuss the optimum levels of human-machine interaction for premium user experience
• Explore how the industry can increase levels of trust between the passenger and an autonomous vehicle
• Address future trends in UX for AV