New Insights

Ahead of the Vehicle Interiors Technology Summit 2026, Automotive IQ compiled a market report offering a detailed overview on key components that are shaping the future of interiors in autonomous vehicles. The report covers the interior as a "third living space", seating innovation, technology integration, and lighting as an experimental and functional tool. You will learn market considerations, including cost and reliability, and case studies of autonomous-ready vehicles.

You’ll gain clarity on the market forces influencing cost, reliability, and adoption timelines, along with real‑world case studies of autonomous‑ready vehicles that show where the industry is heading and how leading brands are preparing.

Get ahead of the insights that will be explored in depth at the event on 20–21 May and position yourself at the forefront of next‑generation interior innovation.

In an interview with Automotive IQ, Peter Roessger, Founder & CEO of beyond HMI, reveals the shifts reshaping the automotive display landscape and what they mean for OEMs racing to meet rapidly rising consumer expectations. You’ll discover why today’s drivers expect richer, more intuitive in‑car display experiences, where the biggest gaps still exist between user demands and current OEM capabilities, and how emerging display technologies can unlock calmer, more wellness‑focused cabin environments. Peter also shares how brands can personalise displays without overwhelming drivers, helping manufacturers strike the right balance between innovation and usability.

Download now to understand the trends, behaviours, and technologies that will define the next generation of automotive displays, and gain the strategic insight you need to stay ahead of competitors as the industry moves toward more intelligent, autonomous‑ready interiors.

Ahead of the Vehicle Interiors Technology Summit 2026, Kazuhito Kato, Division Adviser at NHK Spring Co., reveals how automotive seating is evolving far beyond traditional comfort to become an intelligent, technology‑driven platform.

This interview gives you a first look at how leading manufacturers are rethinking the seat as a personalised well‑being hub - integrating sensing, software, and AI to adapt to each occupant’s physical and mental state. You’ll discover why this shift matters for OEMs preparing for autonomous mobility, how seating innovation is becoming a competitive differentiator, and what it takes to balance comfort, sustainability, and production readiness in a rapidly changing market.

Download now to learn the trends and technologies that will define the next generation of intelligent seating. 

How do you stay ahead of rising safety expectations?

In this interview, Vlatko Kukolja, Senior Studio Engineer and Lighting Expert at Zeekr, reveals how interior lighting is rapidly becoming a functional, safety‑focused communication tool that goes far beyond aesthetics. He explains how next‑generation lighting strategies deliver intuitive warnings without adding cognitive load, how designers strike the balance between visibility and comfort, and why emotional response is becoming a critical part of safety‑driven lighting design.

By downloading, you’ll discover the emerging technologies and research areas set to shape the future of communication lighting.

After eighteen years, Automotive IQ's annual Seating Innovation, Intelligent Lighting, and Display Technologies conferences have undergone a transformation. We are now introducing a brand new event format that is designed to connect multiple departments that are working, both independently and collaboratively to design and enable new vehicle interior concepts that will truly differentiate vehicles in the future.

Ahead of the event, Automotive IQ has compiled a report to share exclusive insights you can expect at the event. 

Tables of Content include:

• Welcome
• 2026 Topics
• 2026 Speakers
• Who Attends?
• Automotive Interior Market Overview
• The Evolution of Vehicle Interiors: Comfort and Technology
• Partnership Opportunities