From Seats to Wellbeing: Redefining Automotive Seating

Ahead of the Vehicle Interiors Technology Summit 2026, Kazuhito Kato, Division Adviser at NHK Spring Co., reveals how automotive seating is evolving far beyond traditional comfort to become an intelligent, technology‑driven platform.

This interview gives you a first look at how leading manufacturers are rethinking the seat as a personalised well‑being hub - integrating sensing, software, and AI to adapt to each occupant’s physical and mental state. You’ll discover why this shift matters for OEMs preparing for autonomous mobility, how seating innovation is becoming a competitive differentiator, and what it takes to balance comfort, sustainability, and production readiness in a rapidly changing market.

Download now to learn the trends and technologies that will define the next generation of intelligent seating.

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