Over the last 2-3 years, the industry has been in agreement that e-mobility was coming fast; now, experts have adjusted their expectations noting that fully electric vehicles will come at a slower pace than first projected. In the last few months alone, the US automotive industry has witnessed a major shift from the production of fully electric vehicles to HEVs and PHEVs. There is acceptance that customers are cost-conscious and unwilling to spend an infinite amount of dollars to buy fully electric vehicles. However, there is a lot of new technology coming onto the market, be it in components, controls, or software architecture.

According to one major Michigan OEM, ‘Thermal management is  still an area of continuous improvement and one that is thriving’. Whether vehicles are fully electric or hybrid, thermal management systems remain an important part of the vehicle’s configuration. The drive from OEMs is to push hard to include more features into vehicles; as a result, the challenge of cooling modules is also becoming harder. Another major priority for OEMs is to come up with a thermal management system that can help vehicles achieve peak performance at multiple weather conditions and cover the entire temperature spectrum; be it at minus 40F or in the desert. And with Chinese EV giants rolling out huge volumes of lower-cost EVs, cost is a bigger driver than ever before, and OEMs need to stay competitive. In all of this, safety is imperative.

The immediate goal for North American vehicle manufacturers, Tier-1 and Tier-2 companies is to achieve a thermal system design that is cost effective, energy-dense, and delivers a high level of performance, safety, and range/mileage.

Recognizing the changing pace and priorities of North America’s vehicle manufacturing industry and the impact these changes will have on the thermal management segment, the Thermal Management for EV/HEV/PHEV USA 2024 conference will be an essential gathering of OEMs, Tier-1 and Tier-2 companies, with the agenda and speaker line-up led by companies that are at the forefront of thermal management for these applications.
Thermal Management for EV/HEV/PHEV USA 2024 will once again be co-located with the Advanced E-Motor Technologies USA 2024 conference.

On behalf of Automotive IQ, we look forward to welcoming you to Dearborn in September!


 Blessing Aroboto                                                                                                                        Burgess Barr
Project Lead, Automotive IQ                                                                            Partnerships Manager, Automotive IQ enquire@automotive-iq.com                                                                                 partner@automotive-iq.com