Content Hub | SDV & AI in Automotive USA 2025

SDV & AI USA 2025 Agenda

AI in Automotive USA 2025 Agenda


Artificial intelligence is drawing strong interest from all major players in the automotive industry. Whether it is a case of understanding how and where AI can be applied, to how automotive companies can benefit from cutting-edge AI technologies, the industry agrees that AI holds the potential to revolutionize products, processes and manufacturing, offering car manufacturers unprecedented opportunities to innovate and increase efficiency across the entire automotive value chain.

AI in Automotive USA 2025 will explore these pressing topics, offer practical insights, network opportunities, and solutions tailored for automotive professionals. Join us in Ann Arbor, Michigan, September 30 – October 2, 2025, don’t miss your chance to stay ahead of the curve!

2025 Exclusive Insights

Iveco Group’s Strategy to Make Development Processes Compatible With Software-Defined Vehicles

In the rapidly evolving landscape of automotive technology, the shift towards Software-Defined Vehicles (SDVs) presents both challenges and opportunities. Iveco Group has been at the forefront of this transformation, leveraging innovative strategies and cutting-edge technologies to adapt its development processes and methodologies.

In this case study, Demetrio Cortese, Embedded Software Development Manager of Iveco Group explores how the organization is aligning with the SDV paradigm, emphasizing the critical role of simulation technologies, the balance between proprietary and open-source solutions, and the company’s overarching strategy to drive innovation and meet customer expectations.

  • Simulation Technologies to Accelerate SDV Development
  • Proprietary Solutions vs Open-Source Projects
  • Revenue Generation, Cutting Costs, and Meeting Customer Expectations
  • Standing Out in the Market
  • Electronic Control Units (ECUs)
  • Iveco Group’s Strategy to Align with SDVs

The Pivotal Roles of Generative AI to Optimize Automotive Design & Technology | Insights from ZEEKR’s Head of Design

Javier Garcia – Gallardo Mosquera,  Head of ZEEKR Design Shanghai, speaks with Automotive IQ and sheds light on the pivotal roles of generative AI in optimizing automotive design and technology. Learn from Javier who discusses: 

  • Modernizing the vehicle design process
  • Optimizing the design process: Faster, more efficient, and innovative designs
  • Technical challenges
  • Integration challenges from a processes and policies perspective and the solutions

Latest Insights - Software-Defined Vehicles USA

The Good, the Bad & the Ugly of Software-Defined Vehicles: Successes & Lessons Learned from a Former GM Professional Fellow, Technology Trends

Vehicles, as we know them are changing and getting completely overhauled. OEMs are facing a completely new paradigm where they are not only transforming a 100-year-old industry, but also trying to sell a new product which involves maintaining and updating it throughout its lifecycle. Companies are working hard but in a continuously evolving market, automotive companies are on a steep learning curve to deliver early versions of Software-Defined Vehicles (SDVs).

As the automotive industry continues to step toward a future defined by SDVs, Automotive IQ spoke with Partha Goswami, the Former Professional Fellow of Technology & Trends at General Motors. In this interview, Partha shares invaluable insights gleaned from his extensive experience in the automotive sector, offering a comprehensive overview of the challenges, successes, and future trajectory of SDV development.

Discussion highlights:

  • General Motors’ SDV Journey
  • Establishing and Overcoming the Challenges
  • Generating Revenue from SDVs and Alternative Revenue Models
  • Long-Term Viability of Fully Electric EVs and its Impact on SDV Adoption
  • Staying Ahead in the Market Amidst Tesla’s Influence

Latest Insights - Generative AI for Automotive USA

The Potential of Generative AI to Optimise Product Development and Process Automation | Interview with Jörg Reichardt at Continental

Generative AI (GenAI) technology is disrupting the way vehicles are designed, manufactured, and experienced. There are ongoing talks and initiatives to break into and develop GenAI, a lot of bottom-up innovation taking place, and investment in the space is rising as new projects kick off. In this interview between Automotive IQ and Jörg Reichardt, Senior ML Expert at Continental, the topic of how technology is empowering automotive companies to optimise product, process and people efficiencies with generative AI is explored.

Interview highlights:

  • The differences between GenAI vs. what was previously possible with machine learning, and why is it more powerful than before.
  • How GenAI can improve results, performance, and impact of product development.
  • Which automotive applications and business areas are most likely to benefit from GenAI.
  • What type of training will be required to empower teams to use LLMs and GenAI models.

Optimising Vehicle Design Using Generative AI: Expand the Power of Vehicle Design & Improve Speed of Design Development | Sebastian Wienhold at ZF Group

As artificial intelligence continues to soar, opportunities for the automotive industry to optimise vehicle design with this technology have arisen. The application of Generative AI (GenAI) can be used to improve product design to include features that were previously not reachable. Sebastian Wienhold, AI Ambassador for Division R - Passive Safety Systems at ZF Group speaks with Automotive IQ to explain how this can be achieved.

Sebastian shares his expertise and perspectives on the implementation of generative AI techniques in both software and hardware design processes, as well as discussing optimising output, applying image generation models to vehicle design, unlocking new features, and navigating the intricate balance between design and engineering considerations.

Using Generative AI to Enhance the Development of Autonomous Driving: Learn from Data Scientist, Marcel De Sutter at a Leading OEM

Automotive IQ interviewed Marcel De Sutter, Data Scientist- Data & AI Lab, at a leading OEM, who gives a detailed insight into the transformative role of using Generative AI for the advancement of autonomous vehicles (AVs).

Marcel discusses how cutting-edge techniques, including Generative Adversarial Networks (GANs) and large language models, have optimised the development landscape. Exploring diverse applications across the spectrum of AV research and development, Marcel expands upon the instrumental contributions of generative models including data augmentation, perception enhancement, and mixed reality integration.

The interview discussions continue with the challenges and strategic considerations in deploying generative AI, shedding light on its pivotal role within the broader automotive industry. Marcel foresees a landscape where generative AI not only amplifies AV testing capabilities but also fortifies ethical and adaptive capacities in dynamic real-world conditions.

SDV in Automotive USA 2025 Agenda

Software-defined vehicles present the largest shift in the automotive industry and are a stepping-stone towards fully auton ...