Countdown to Software-Defined Vehicles USA 2024
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Top Event Themes at Software-Defined Vehicles USA 2024
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Successes & Lessons Learned From OEMs That Are Actually Building SDVs

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How SDVs Can Reduce Cost, Increase Quality and Reduce Time-to-Market

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Architecture & Engineering Transformation Needed To Build SDVs

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Solutions To Prepare Vehicle Manufacturers To Develop & Ship SDVs

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Cutting-Edge Software Capabilities Of The Biggest Technology Companies In The World

A pivotal gathering for automotive companies directing what is being called,
 ‘The Biggest Transformation of a 100-year-old Automotive Industry.’ and
‘A Fundamental Shift in How the Entire Vehicle is Designed.'

Vehicles as we’ve known them are getting overhauled and are changing completely. SDVs are a continuously evolving market and a path every OEM has to take to get a point where they can design and deliver improved products that are repeatable, upgradable, and remotely updatable vehicles. To some industry experts and visionaries, ‘SDV are fundamental for any OEM to survive in the market and for the future of vehicles.’

But what is driving mainstream OEM interest in SDV right now? Firstly, consumer perception is changing; OEMs recognize that they have to meet the customer’s needs and give them new experiences, and not keep building vehicles that are not going to stay relevant and let the competition take over. Hardware costs are constantly rising; what was a a hardware-driven market is becoming a software-driven market pretty quickly. And there is a new opportunity to open revenue streams through monetization of data and subscription features. In a nutshell, the biggest motivators for SDV advancement are reducing development cycles, generating revenue, saving money, launching with improvement, and not having the fear of missing out and following market leaders.

While the industry is working hard towards these goals and we are beginning to see early versions of SDVs, this is a long journey with many challenges and a steep learning curve for that the industry will need to go through.

Software-Defined Vehicles USA 2024 returns to Ann Arbor, Michigan, at a time when development of software-driven developments, products and software defined vehicles is becoming mainstream and automotive companies are ready to think outside the box. Automotive IQ invites you to the 2nd Software-Defined Vehicles USA 2024 conference as we delve into the latest proven use cases from OEM experts, address the biggest real-time challenges and take a look at capabilities of future-looking technologies that will enable software-defined vehicles.

                                                                Alishba Jan                                                                                                          Richard Crosby
                                          Divisional Director, Automotive IQ                                                                  Partnerships Director, Automotive IQ
                                                enquire@automotive-iq.com                                                                               partner@automotive-iq.com

AUTOSAR and the SDV Alliance:
Unifying the Software-Defined
Vehicle Ecosystem

Automotive IQ is excited to announce that AUTOSAR has joined SDVUSA as a knowledge partner, and Steve Crumb, North American Regional Spokesperson at AUTOSAR will speak at the SDV USA conference this September, to talk in-depth about the SDV Alliance and its four active workstreams, which was launched to address the growing need to align and work closely with other bodies, including COVESA, Eclipse SDV and SOAFEE.

Take A Seat in the Audience to Learn from Experts That Are Working on SDVs in Real-Time 
Including Speakers from General Motors, Ford Motor Company, Stellantis, Vector, AUTOSAR, 
Tata Technologies, Nexteer Automotive, Aptiv, Hyundai America Technical Center, ZF Group & More

Partha Goswami

Partha Goswami

Principal

PG Mobility Analysis LLC

Kyle Taylor

Kyle Taylor

Infotainment SW Department Manager

Hyundai America Technical Center

Carlton Bale

Carlton Bale

Director - Software Defined Vehicle Strategy

Cummins

Pardis Khayyer

Pardis Khayyer

Technical Program Manager

Aptiv

Daniel Cashen

Daniel Cashen

Senior Fellow Systems Architecture

Stellantis

Santhosh Jogi

Santhosh Jogi

Head of Controls

Nikola Corporation

Max Louissant

Max Louissant

Model-Based Systems Engineer

Ford Motor Company

Ahsan Qamar

Ahsan Qamar

Senior Engineering Manager - Systems Engineering | Embedded Platform | MBSE

Ford Motor Company

Humam Alwan

Humam Alwan

Global Quality Software Manager

Stellantis

Augustin Friedel

Augustin Friedel

Senior Manager Mobility Transformation

MHP - A Porsche Company

Greg Morningstar

Greg Morningstar

Senior Mobility Systems Engineer

Bosch

Ninad Ghike

Ninad Ghike

Product Manager

Aptiv

Narendra Atmakuri

Narendra Atmakuri

Engineering Leader

Aptiv

Rajesh Vijayan Balaji

Rajesh Vijayan Balaji

Connected & SDV Platforms Architecture and Systems Design Supervisor

Ford Motor Company

Pete Brown

Pete Brown

Sr. Director, Software Defined Systems Architecture

Karma Automotive

William Wei

William Wei

Senior Executive Consultant

FPT Automotive

Florian Rohde

Florian Rohde

SDV Expert

iProcess LLC

Steve Crumb

Steve Crumb

North American Regional Spokesperson

AUTOSAR

Brian Carlson

Brian Carlson

Global Marketing Director

NXP

Markus Oertel

Markus Oertel

Senior Manager Sales & Business Development

Vector

Jeff Schlageter

Jeff Schlageter

General Manager, IBM Global Manufacturing and Distribution Industries

IBM

Ansgar Lindwedel

Ansgar Lindwedel

Director SDV Ecosystem Development

Eclipse Foundation

Adam Konopa

Adam Konopa

Technology Director

Intellias

Rinat Asmus

Rinat Asmus

Vice President - Business Development SDV

Tata Technologies

Peter Schmitt

Peter Schmitt

Executive Director, Software Product Line

Nexteer Automotive

David Fritz

David Fritz

VP Hybrid and Virtual Systems

Siemens Digital Industries Software

Tyson Benson

Tyson Benson

Senior Cybersecurity Product Analyst

ZF Group

Walt Miner

Walt Miner

Senior Director of Community and Project Management

Automotive Grade Linux

Volker Niemz

Volker Niemz

Director, Autonomous Driving

AVCC, Robert Bosch LLC

Binoy Damodaran

Binoy Damodaran

Partner, Data, Analytics, AI and IoT Solutions, Automotive Industry

IBM Consulting

Gbenga (Gabriel) Ladapo

Gbenga (Gabriel) Ladapo

Data Scientist

Magna International

Aliasghar Arab

Aliasghar Arab

Research Professor - AI & Robotics

New York University

IVECO's Strategy to Make Development Processes Compatible with SDVs

In this exclusive case study, Demetrio Cortese, Embedded Software Development Manager at Iveco Group explains how they are aligning with the SDV paradigm, emphasizing the critical role of simulation technologies, the balance between proprietary and open-source solutions, and the company’s overarching strategy to drive innovation and meet customer expectations.

Partnership, Sponsorship & Exhibition Opportunities at SDV USA 2024

The audience at this event hits the sweet spot of senior decision makers, influencers and technical experts who are looking for solutions to accelerate their SDV projects in the coming months. The SDV USA 2024 event provides the perfect balance of quality attendees that will help your sales and business development teams create quality opportunities.

To discuss partnership, sponsorship and/or exhibition opportunities, contact us at partner@automotive-iq.com.

Sincerely,
Richard Crosby
Partnerships Manager - Automotive IQ

SDV USA 2024 Event Partners

Contact partner@automotive-iq.com to discuss opportunities or visit our partnership opportunities page

SDV USA 2024 Media Partners
To discuss media partnerships, email Rebecca Cavanagh at enquire@automotive-iq.com

Software-Defined Vehicles - Event Series Testimonials