Tires
Tires are the car's connection to the road and therefore they play an important role in vehicle safety. Tire technology also plays a role in improving fuel economy through innovative tire design and materials that decrease rolling resistance. Manufacturers are also increasingly sensitive to using green materials in their manufacturing process.
Intelligent Tire Technology - Interview compilation with Daimler, Continental and Bridgestone
August 30 by Automotive IQAutomotive IQ gathered three intelligent tire industry experts, in order to review the current challenges, most important developments, the future of the market, and the impact semi-automated and auto...
Save the dates - It's Tire Technology Season
February 02 by David ShawThis is the time of year when we plan which shows we are going to attend. And – my goodness – there are a lot of them.Next week most of the tire world will be in Cologne for the Tire Technology Expo....
The growing segmentation of the top tire market
January 12 by David ShawAs many of you know, I have been looking hard at the China tire industry for the last few months. That research has led me to an interesting conclusion, which could affect the strategic direction of...
How sustainable are current rubber prices? Take a guess!
November 06 by David ShawToday I am going to talk about the impact of low natural rubber prices. I make no apology for this column – it is something I feel strongly about. On one level it is a simple topic, but at ano...
Updates on Innovation - The Intelligent Tire Technology Gathering
October 09 by Thomas RoscherAutomotive IQ spoke with Dr. Thomas Roscher,Team Coordinator, TPMS Development, Audi AG, Germany. Dr. Roscher discussed the importance of the annual Intelligent Tires Conference for the industry as...
Are These the Most Stringent Tire Laws in the World?
October 02 by David ShawIn the middle of September a determined government in a major country brought in a new set of laws applicable to the tire industry. The new legislation came into effect on 1 October 2014. It is, by...
Online Tire Retailing
September 02 by David ShawSales of tires bought through online tire stores are on the rise around the world. Current estimates put online sales in Europe at around 10% of the market or 25 million units. In China the percenta...
Tires, Legislation and Safety
August 01 by David ShawA couple of news stories this month set me thinking about the question of how we legislate – or not – to maintain tire safety. One was fairly high-profile, the other less so. The high-...
Tariffs and China
July 07 by David ShawOver the last few weeks the United States has been debating whether to impose tariffs on car and light truck tires originating from China. A preliminary decision is due on 18 July which must be comm...
Consumer Labels Have Unexpected Consequences
June 05 by David ShawWhen consumer labels for tires became mandatory in Europe at the start of November 2012, few of us realised what impact they would have for upstream suppliers to tire makers. We all know that Lanx...
Tire Makers Increase Customer Focus
May 06 by David ShawThe world's tire industry is changing. Tire makers are striving to become more focussed on the customer. Goodyear got there a few years ago, but it took a near-bankruptcy to trigger the change....
China Tires: Technology, Quality and Prejudice
April 08 by David ShawChina's car tire industry needs a PR expert to help it retrieve a major developing problem.That problem is the increasing prejudice against any tire made in China. I don't just mean China-branded tire...