May 18 - 20, 2020 | Detroit, MI


Start of Pre-Summit UI/UX Academy

8:00 am - 8:30 am Registration and Coffee

Join us for a coffee before we get started with our pre-conference UI/UX academy training day. Get acquainted with your peers, and enjoy conversation with the day's speakers.

8:30 am - 10:30 am SESSION A: Designing the UI Experience Journey with Safety in Mind - A Peer Discussion and Working Groups

Susan Shaw - Senior Engineer in HMI/UX Design, Hyundai-Kia America Technical Center
As the demand for innovation increases, how do we overcome the challenge of delivering a safe vehicle and measure passenger safety? One might ask: Is my display light too bright? Is this feature a distraction? This workshop will look at how UI can help us meet the Road to Zero initiative and advance passenger safety. Next, join your peers in a collaborative environment to identify ways to mitigate driver distraction and promote passenger experience in highly stimulating breakout working groups.

Susan Shaw

Senior Engineer in HMI/UX Design
Hyundai-Kia America Technical Center

10:30 am - 11:00 am Re-fuel Networking Break

What were your takeaways from the morning session? Grab some refreshments and refuel before our next design session!

11:00 am - 1:00 pm SESSION B: Advancing Features that Meet Your Customer Needs

Heramb Dandekar - Global UX Lead, Ford Motor Company
How quickly are you capturing your customers’ wants? The customers’ needs and wants across brands, products, and services can be varied drastically. How can you leverage customer feedback to enhance product development? Learn how to get the customer’s feedback so you can leverage it for product development and design. Learn how to get customer’s feedback so you can leverage it for product development and design. Next, break out into groups to brainstorm new methods and approaches to capture customers’ feedback so you can get it as quick as possible to your design teams.

Heramb Dandekar

Global UX Lead
Ford Motor Company

1:00 pm - 2:00 pm Lunch and Learn

Network with your lighting peers that are learning next door at the Lighting Design for Mobility Summit. What are their takeaways from the day and how do they correlate with the work your team is doing on interior designing?

2:00 pm - 4:00 pm SESSION C: Delivering Award-Wining Passenger Experience through Leveraging Connectivity

Dr. João Silva - Chief Platform Engineer Architect, Garmin International
Passengers’ desire connectivity and digitalization. They want their car to be connected with apps and communicate with them. Learn about overcoming challenges around connectivity and designing a product that meets the digital needs and wants of consumers. Next, break out into discussion groups to look at power-efficient computers in vehicles, connectivity challenges, applications to provide seamless financial transactions.

Dr. João Silva

Chief Platform Engineer Architect
Garmin International

End of Pre-Summit UI/UX Academy