July 27 - 29, 2020 | Detroit, MI

MAIN CONFERENCE DAY ONE | JULY 30, 2019

Start of Main Conference Day One

8:00 am - 9:00 am Registration and Coffee


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Missy Pereny

Global Director - Foam & Comfort Engineering
Lear Corporation

KEYNOTE ADDRESS - Comfort & Health and Wellness

9:15 am - 10:00 am Thinking the Car as One Unit: Innovating Beyond Comfort

Mike Kolich - Global Seat Comfort Engineer, Ford Motors
  • Keeping up with customers, different markets and different car types - AV, EV and connected
  • Integrating seating comfort technologies in mid-size and compact cars
  • Identifying barriers to increased seating comfort integration and developing innovative solutions
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Mike Kolich

Global Seat Comfort Engineer
Ford Motors

10:00 am - 10:45 am Using Health and Wellness Tools in Auto Seating to Increase Safety and Comfort

Chad Durkee - Innovation Project Manager, Faurecia
  • Exploring monitoring Biometric data of drivers and passengers in passenger cars and commercial vehicles
  • Discuss the challenges of filtering Biometric Data within a vehicle to gain a higher accuracy level
  • Managing the privacy of consumer’s biometric data
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Chad Durkee

Innovation Project Manager
Faurecia

10:45 am - 11:15 am Morning Coffee and Networking - Demo Drive

Comfort in Automotive Seating

11:15 am - 12:00 pm Reality Check: General Purpose AVS Will Remain a Technology of the Future for A Long Time

Dr. Matthew Reed - Head of Biosciences Group, Transportation Research Institute, University of Michigan
• Review of the regulatory environment for road vehicles
• Implications of safety requirements for vehicle interiors
• Overview of current research on alternative postures
• Exploration of actual use cases for AVs along with phase-in timelinesck
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Dr. Matthew Reed

Head of Biosciences Group, Transportation Research Institute
University of Michigan

12:00 pm - 1:00 pm Lunch and Meet & Greet

1:00 pm - 1:45 pm PANEL: Looking Across Industries for Inspiration: A Cross Industry Discussion on Seating and Passenger Experience

Patrick Davis - Product Development Engineer, Ford Motor Company
David "Nemo" Neal - Director of Design, Local Motors
Nick Hobson - Director, Seating Business Group, Haworth
  • What can the automotive industry learn from peers at aircraft OEMs
  • Looking at technologies from office ergonomic seating that can be integrated into automotive
  • Viewing the automotive interior as an ecosystem: interior design engineers share strategies
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Patrick Davis

Product Development Engineer
Ford Motor Company

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David "Nemo" Neal

Director of Design
Local Motors

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Nick Hobson

Director, Seating Business Group
Haworth

1:45 pm - 2:15 pm The Customer is the Painter, and the End User is the Viewer: Are We the Brush or the Paint

David "Nemo" Neal - Director of Design, Local Motors
- Making way for the mobility revolution and its effect on seating
- Overcoming regulation hurdles
- Efforts to integrate experience design across all seating functions 
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David "Nemo" Neal

Director of Design
Local Motors

2:30 pm - 3:00 pm Afternoon Tea and Networking

3:00 pm - 3:45 pm The Role of Technology Start-Ups in Automotive Seating Innovation

Todd Chernecki - CEO & Co-Founder, SUBPAC
·         Industry trends driving the need for new innovation models
·         What start-ups can add to automotive seating innovation
·         Models for success between OEMs, Tier 1s and technology start-ups
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Todd Chernecki

CEO & Co-Founder
SUBPAC

3:45 pm - 4:30 pm FERN - More Than Just a Task Chair

Nick Hobson - Director, Seating Business Group, Haworth
  • Science Based approach to Research
  • Physical, Cognitive and Emotional Ergonomics
  • Development Insights
  • Delivering Performance and Desire
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Nick Hobson

Director, Seating Business Group
Haworth

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Missy Pereny

Global Director - Foam & Comfort Engineering
Lear Corporation

End of Main Conference Day One