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July 29 - 31, 2019
Detroit, MI

MAIN CONFERENCE DAY ONE | JULY 30, 2019

Start of Main Conference Day One

8:00 am - 9:00 am Registration and Coffee

9:00 am - 9:15 am Chairperson's Opening Address


Missy Pereny, Global Director - Foam & Comfort Engineering at Lear Corporation

Missy Pereny

Global Director - Foam & Comfort Engineering
Lear Corporation

KEYNOTE ADDRESS - Comfort & Health and Wellness

9:15 am - 10:00 am Thinking the Car as One Unit: Innovating Beyond Comfort

  • Keeping up with customers, different markets and different car types - AV, EV and connected
  • Integrating seating comfort technologies in mid-size and compact cars
  • Identifying barriers to increased seating comfort integration and developing innovative solutions
Mike Kolich, Global Seat Comfort Engineer at Ford Motors

Mike Kolich

Global Seat Comfort Engineer
Ford Motors

10:00 am - 10:45 am Using Health and Wellness Tools in Auto Seating to Increase Safety and Comfort

  • Exploring monitoring Biometric data of drivers and passengers in passenger cars and commercial vehicles
  • Discuss the challenges of filtering Biometric Data within a vehicle to gain a higher accuracy level
  • Managing the privacy of consumer’s biometric data
Chad Durkee, Innovation Project Manager at Faurecia

Chad Durkee

Innovation Project Manager
Faurecia

10:45 am - 11:15 am Morning Coffee and Networking - Demo Drive

Comfort in Automotive Seating

11:15 am - 12:00 pm Reality Check: General Purpose AVS Will Remain a Technology of the Future for A Long Time

• Review of the regulatory environment for road vehicles
• Implications of safety requirements for vehicle interiors
• Overview of current research on alternative postures
• Exploration of actual use cases for AVs along with phase-in timelinesck
Dr. Matthew Reed, Head of Biosciences Group, Transportation Research Institute at University of Michigan

Dr. Matthew Reed

Head of Biosciences Group, Transportation Research Institute
University of Michigan

12:00 pm - 1:00 pm Lunch and Meet & Greet

1:00 pm - 1:45 pm PANEL: Looking Across Industries for Inspiration: A Cross Industry Discussion on Seating and Passenger Experience

  • What can the automotive industry learn from peers at aircraft OEMs
  • Looking at technologies from office ergonomic seating that can be integrated into automotive
  • Viewing the automotive interior as an ecosystem: interior design engineers share strategies
Patrick Davis, Product Development Engineer at Ford Motor Company

Patrick Davis

Product Development Engineer
Ford Motor Company

David "Nemo" Neal, Director of Design at Local Motors

David "Nemo" Neal

Director of Design
Local Motors

Nick Hobson, Director, Seating Business Group at Haworth

Nick Hobson

Director, Seating Business Group
Haworth

1:45 pm - 2:15 pm The Customer is the Painter, and the End User is the Viewer: Are We the Brush or the Paint

- Making way for the mobility revolution and its effect on seating
- Overcoming regulation hurdles
- Efforts to integrate experience design across all seating functions 
David "Nemo" Neal, Director of Design at Local Motors

David "Nemo" Neal

Director of Design
Local Motors

2:30 pm - 3:00 pm Afternoon Tea and Networking

3:00 pm - 3:45 pm The Role of Technology Start-Ups in Automotive Seating Innovation

·         Industry trends driving the need for new innovation models
·         What start-ups can add to automotive seating innovation
·         Models for success between OEMs, Tier 1s and technology start-ups
Todd Chernecki, CEO & Co-Founder at SUBPAC

Todd Chernecki

CEO & Co-Founder
SUBPAC

3:45 pm - 4:30 pm FERN - More Than Just a Task Chair

  • Science Based approach to Research
  • Physical, Cognitive and Emotional Ergonomics
  • Development Insights
  • Delivering Performance and Desire
Nick Hobson, Director, Seating Business Group at Haworth

Nick Hobson

Director, Seating Business Group
Haworth

4:30 pm - 4:45 pm Chairperson's Closing Address

Missy Pereny, Global Director - Foam & Comfort Engineering at Lear Corporation

Missy Pereny

Global Director - Foam & Comfort Engineering
Lear Corporation

End of Main Conference Day One