What does your passenger want? Balancing Innovation with Design and Functionality

What does your passenger want? Balancing Innovation with Design and Functionality

The ultimate symbol of freedom, automobiles have always been more than a sum of their parts. However, with advancing technologies and changing consumer preferences, the automotive industry is experiencing a dynamic shift in how customers think about their automobiles.

For urban dwelling millennials, car ownership does not always make sense given the cost of ownership and the emergence of alternative mobility options such as ride-sharing. With that in mind, it is now more important than ever for businesses in this niche to adapt to the growing needs of customers.

Greater connectivity through AI, shared mobility and the emergence of “as-a-service” models compel OEMs to listen to consumers and adapt their business model accordingly. This means a greater emphasis on customer experience – personalizing the cabin, safety systems, and customer-centric design as well as seating innovation to ensure customer satisfaction. 

In this in-depth report, we take a look at the cutting-edge ways automakers are optimizing PEx. Sub-themes include:

  • Big Data – Providing Insight Into Consumer Behavior And Preferences
  • Balancing Safety And Design – A Must For Modern Vehicles
  • Intelligent Seating For Comfort And Safety
  • Minimizing HMI Distractions While Maximizing Usability
  • Cyber-Resilience For Connected Vehicles

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