Passenger Experience Media Center

Passenger Experience Summit Agenda

After 13 years of Automotive Seating Innovators, we are excited to rebrand the 14th iteration and bring you the Passenger Experience Summit! Join us May 18-20 in Detroit as we feature key influencers, disruptors, and decision-makers from OEMs, Tier 1 suppliers, and vendors to navigate the ...

New Content!

Passenger Experience 2020: What OEMS are Investing in to Optimize the Passenger User Experience

In this 12+ page report we explore the various leading-edge features, solutions & technologies car manufacturers are currently leveraging to enhance the user experience. DOWNLOAD to access a comprehensive overview of how OEMs are delivering heightened UX with:Cabin-interior innovations such as flexible seating, low energy temperature control, ambient cabin lighting...

What does your passenger want? Balancing Innovation with Design and Functionality

The ultimate symbol of freedom, automobiles have always been more than a sum of their parts. However, with advancing technologies and changing consumer preferences, the automotive industry is experiencing a dynamic shift in how customers think about their automobiles. For urban dwelling millennials, car ownership does not always make sense...

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Past Attendee Snapshot

Take a look at the experts that attended last year's Passenger Experience conference, formerly known as the Automotive Seating Innovators Summit.

A Letter to Convince Your Boss

Present your boss with this customizable letter detailing the reasons why you should attend the upcoming Passenger Expeirence Summit this May 18-20 in Detroit and you'll be sure to receive permission to join us.

Additional Content Download

Smart Seats: Revolutionizing Passenger Comfort & Safety

Ford partnered with UMTRI to illustrate the impact of smart seating on safety to show that the weighted average of injury risk was reduced by between 17 and 48 percent when active and passive safety systems were intelligently integrated. Download Auto IQ's article to learn more about: Additional findings from...


Digitalization and Industry 4.0 in Automotive Seat & Interior Manufacturing

Technology is transforming what car-makers can do with interiors. New mega trends will change how customers spend time in the cabin. Some key players in the market already reacted and took a strategic decision towards a 100% interior focus and split off their seat manufacturing activities.

Exclusive Content

A Look at How Automotive & Aircraft OEMs Are Collaborating on Seating in 2019

The lines between transportation industries are starting to blur as aircraft OEMs and carriers begin to team up more frequently with automotive specialists to innovate seating. Within the last few months, the industry has seen pairings between Boeing and the automotive seating specialist Adient for Hawaiian Airlines, Alaska Airlines with...

Three Key Areas of Focus for Automotive Seating in 2019

Ahead of the summit, we took a look at the top three areas of focus for automotive seating in 2019. These areas include health and wellness monitoring, safety, and seating comfort scaling. The automotive seating market is shifting towards a more human centered design – with a focus on health...

Seating Textile Trends for 2019: Unlocking Usability Potential

The sheer growth of car sharing services is prompting the seating industry to offer materials with stainless and odorless properties. For Mobility as a Service (MaaS) users, a clean interior is essential, so composites like titanium dioxide and star-shapely branched polymers can offer a comfortable seating experience. Touch-able surfaces are...

What's Driving the Future of Seating? Top 5 Ways Autonomous Technology and Mobility are Transforming Seating

Autonomous vehicles (AVs), ride hailing/sharing apps (i.e. Lyft and uber), shared vehicle ownership, electric vehicles, and other emerging transportation-related innovations are expected to not only transform the way we drive but how we live as well. But how will these changes affect searing? Though automotive seating has traditionally been thought...

Five Truths about Autonomous, Mobility, & the Future of Seating

A conversation with David E. Cole, Chairman, Emeritus of the Center for Automotive Research, on:Separating the hype from reality of autonomous tech and mobility when it comes to seatingThe evolution of seating from a static, utilitarian automotive component into a comfort systemUnderstanding the complex legal, technological and human roadblocks that...

Systems Thinking for Seating Design

Auto seating design is undergoing an evolution, one which requires a new approach. Safety, the ergonomic relationship with vehicle systems and comfort have always been the key design drivers in auto seating. They still are critical factors, but with the development of autonomous vehicles and other mobility technologies, what defines...

Automotive Seating Innovation: What's Next?

Ongoing developments in autonomous vehicle technologies continue to shape the future of the automotive seating industry. That being said, check out Auto IQ's Automotive Seating Innovation Report, which deep dives into:Latest advancements to include climate control, massage capabilities and safety featuresWhat companies like Audi, Ford Motor Company and more are...

Past Presentations

Planning Outside the Box: Realizing Opportunities Coming Out of Crowdsourcing Seating Design

David Neal, Director of Design, Local Motors, presents on:Developing holistic HMI automotive seatingEstablishing benchmarks for wellness parameters in the biometric sensing system Replacing metal parts with plastic to increase light-weighting

Preparing for an Unpredictable Autonomous Future: Developing Responsive Strategies for Seating

David Cole, Chair Emeritus, Center for Automotive Research (CAR), presents on:What will change with automotive seating as our transportation systems shift to semi- and fully autonomous vehicles, and mobility?Rethinking seating utility as we redesign auto interiors to meet a new set of consumer wants and needsEnsuring safety in the new...

Customized High Performance Seat Ventilation with Lower Cost and Development Effort

Mark Hill, Managing Director, ebmpapst Inc. Automotive and Drives Business Unit, presents on:The increasingly compact design of car seats places complex requirements on climate managementWith active seat ventilation, sweaty driving is a thing of the pastReady for e-mobility: Reducing of costs, constructed space, weight and power consumption

Safety Always Matters: How the Need for Occupant Protection Will Influence Interior Design with Increasing Vehicle Automation

Dr. Matt Reed, Head of Biosciences Group, Transportation Research Institute, University of Michigan, presents on:Role of FMVSS and changes in the regulatory landscapeEffects of ride-hailing and ride-sharing use casesIncorporating the needs of children and people with disabilities

Developing Driverless Seating with Passenger Priority Seating Design

Patrick Davis, Product Development Engineer, Ford Motor Company, presents on:What types of new technology can we add to automotive seating to change perceptions of seating as a static utilitarian automotive component?Getting creative with the future of auto seating designIntegrating interior systems with auto seating

Case Study: Envisioning the Future Architecture of Seating

Paul Snyder, Chair of Transportation Design, College for Creative Studies, presents on:How are new designers planning for seating in new interiors for autonomous vehicles?Meeting the seating challenges posed by OEMsBrainstorming advanced ideas for full systems integration

REALITY CHECK: General-Purpose Avs Will Remain A Technology Of The Future For A Long Time

Review of the regulatory environment for road vehiclesImplications of safety requirements for vehicle interiorsOverview of current research on alternative posturesExploration of actual use cases for AVs along with phase-in timelinesDr. Matt Reed, UMTRI, University of Michigan

Health and Wellness in Seating

Pan Zagorski, Comfort Research Scientist, Lear Corporation on strategies to integrate health and wellness into seating design.

Sponsorship enquiry

Passenger Experience Agenda 2020

Do you have a solution to enhance automotive interior design through personalization, connectivity, and comfort? Access the Passenger Experience agenda to see who you can shake hands with May 18-20 in Detroit!If you'd prefer a copy via email, please contact Include:Heramb Dandekar, Global Experience Design, Strategy Lead, Ford Shyam...