MAIN CONFERENCE DAY ONE | MAY 19, 2020

Start of Main Conference Day One

7:30 am - 8:45 am Breakfast Networking

Charge up for a great day of learning and networking with industry experts and innovators across the lighting and interiors ecosystem to glean future trends and strategies.

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John Combest

Former Project Manager, Safety and Chairman, Global Human Body Models Consortium
Nissan

Keynote Address

9:00 am - 9:45 am Design Principle: Cognitive Dissonance in Design

Jason Johnson - Director of User Experience Design, Harman International

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Jason Johnson

Director of User Experience Design
Harman International

Comfort in Innovative Interior Features

• Leveraging biometrics customization to create intelligent seat
• Learning how to keep up with customers' needs in CAEVs
• Gaining insight on innovative technology like touch to enhance comfort

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Missy Pereny

Global Director - Foam & Comfort Engineering
Lear Corporation

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Megan Romelfanger

Seat Comfort Product Engineer
Ford Motor Company

10:30 am - 11:00 am Morning Coffee and Networking - Demo Drive

Take a break to refuel and refresh in our Discovery Zone. What have you taken away from this morning’s sessions? Take this opportunity to look at new solutions and test new designs and developments in the market. 

• Defining what seat mobility means for autonomous and ride-sharing vehicles 
• Is motion sickness a thing of the past? Learning how to advance passenger’s comfortability to provide an enhanced experience
• Looking at design and materials that promote comfortability

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Missy Pereny

Global Director - Foam & Comfort Engineering
Lear Corporation

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Patrick Davis

Core Comfort Attribute Engineer
Ford Motor Company

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David "Nemo" Neal

Director of Design
Local Motors

• Learning from a case study about transforming your cockpit designs
• Examining usability among voice activation, touchless, and gesture controls
• Overcoming the challenges in integrating emerging technology

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Juan Antonio Islas Munoz

Head of Transportation Design
University of Cincinnati

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Ken Mayer

Supervisor – Human Factors and Interaction Design Digital Cockpit Technology, Features & Design
Ford Motor Company

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Royce Channey

Director of Design
Harman International

12:30 pm - 1:30 pm Networking Lunch

Join peers that specialize in the same design and product development just like you! Meet and greet counterparts working with seating, HMI/UX, and connectivity. Swap stories over a delicious networking lunch and advance your personal and professional development.
• Discussing seat mobility in aviation and automotive 
• Overcoming challenges of redesigning seats with new technology
• Tackling comfort differences in different industry

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David "Nemo" Neal

Director of Design
Local Motors

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Matthew Coder

Manager, Onboard Experience
Alaska Airlines

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Graeme Stewart

Senior Director of Engineering, New Business Development Engineering
Tachi-S

2:30 pm - 3:00 pm Afternoon Networking Break and Team-Wide Design Challenge

Challenge your team to work collaboratively with a design challenge that we present! This activity will promote team building, healthy competition, and an opportunity to network before we break into our roundtables. The winning team will get a prize and bragging rights! 

Think tank


Seating

3:00 pm - 3:30 pm Looking at Ergonomics and Seat Designs that Promote Comfortability and Safety
Megan Romelfanger - Seat Comfort Product Engineer, Ford Motor Company
  • Learning how EV is transforming ergonomics
  • Redefining the interior architecture to create a comfortable and safe innovative design
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Megan Romelfanger

Seat Comfort Product Engineer
Ford Motor Company

Seating

3:30 pm - 4:00 pm Leveraging Sustainable and Alternative Materials to Reduce Costs
Graeme Stewart - Senior Director of Engineering, New Business Development Engineering, Tachi-S
• Recognizing alternative materials to enhance performance and reduce manufacture costs 
• Adopting new materials with a premium appeal, and durable enough to exist in a luxury cabin, but more cost effective than traditional leathers

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Graeme Stewart

Senior Director of Engineering, New Business Development Engineering
Tachi-S

Experience

3:00 pm - 3:30 pm Removing Interference and Driver Distraction while Creating a Holistic in-cabin Experience
Juan Antonio Islas Munoz - Head of Transportation Design, University of Cincinnati
• Balancing innovation and design
• Overcoming the barriers between design and engineering teams

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Juan Antonio Islas Munoz

Head of Transportation Design
University of Cincinnati

Experience

3:30 pm - 4:00 pm Testing For UX And UI Persona. What Do Your Passengers Want from Their Interior Cabin?
Susan Shaw - Senior Engineer in HMI/UX Design, Hyundai-Kia America Technical Center
• Identifying critical ways to improve the usefulness of new features
• Discussing different metrics and prioritizing UX testing results as the deciding factor to determine what information should be displayed where

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Susan Shaw

Senior Engineer in HMI/UX Design
Hyundai-Kia America Technical Center

UI Design

3:00 pm - 3:30 pm Digitalizing User Experience and Personalizing User Experience with HMI
Joseph Lenneman - UX Design Lead Autonomous Experience, General Motors
• Integrating key functions of a cockpit with user preferences to ensure intuitive interfaces and a seamless on-board experience
• Adopting new strategies to overcome usability challenges 

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Joseph Lenneman

UX Design Lead Autonomous Experience
General Motors

UI Design

3:30 pm - 4:00 pm Designing Individualized User Experience with HMI, UI, UX & Chatbots
Shyam Sundar - Global Head of Product, Autonomous Driving & Vehicle Software Platform, Faraday Future
• Developing an intuitive HMI experience to allow passengers the freedom to work, relax, and enjoy the journey
• Providing versatile in-cabin architecture and smart HMI to ensure personalized experience in all driving modes

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Shyam Sundar

Global Head of Product, Autonomous Driving & Vehicle Software Platform
Faraday Future

Interior Design and Safety

• Discussing challenges around driver distractions and human error
• Rethinking safety as we look at displays and HUDs in infotainment console
• Leveraging testing and prototyping to measure vehicle safety
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David Trippany

Associate Director, Automotive Supply Chain and Technology-America’s
IHS Markit

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Susan Shaw

Senior Engineer in HMI/UX Design
Hyundai-Kia America Technical Center

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Ken Mayer

Supervisor – Human Factors and Interaction Design Digital Cockpit Technology, Features & Design
Ford Motor Company

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John Combest

Former Project Manager, Safety and Chairman, Global Human Body Models Consortium
Nissan

End of Main Conference Day One