INNOVATIONS IN HEADLAMP & REAR LAMP DESIGN TO IMPROVE BRAND RECOGNITION, USER EXPERIENCE AND PERFORMANCE

As more capabilities are added to the headlight and there is room for technology advancements to be driven by design rather than feature, and define a car brand with headlamp design.

Join this session to understand what more can be achieved in terms of user experience and brand recognition with different exterior lighting designs, focusing on:

• Understand new design capabilities to incorporate new reflectors, lenses, and lighting arrangements into the headlamp module
• Find out OEM strategy for increasing brand recognition using headlamps & rear lamps
• Gain insight into how headlamp and rear lamp design is being streamlined to attract the customer, by designing lighting exterior components as a single integrated part of the vehicle
• Explore how cleaning devices can be integrated into to headlamp design to improve performance of intelligent functions
• Discover how mechanical movement can be incorporated into the headlamp to make the module more organic

HOW EXTERIOR ILLUMINATION CAN INCREASE BRAND AWARENESS, PERSONALISATION, UX & SAFETY

Increased digitalisation of lighting alongside advancements in LED technology have opened up new applications of exterior display lighting, and with the removal of the traditional vehicle grille creating a huge canvas for the industry to integrate more lighting features, new opportunities for exterior illumination are being explored to enhance the overall user experience.

Hear from leading representatives, as they explore current and future innovations in exterior illumination, focusing on:

• Understand which technologies automotive ready, and what technologies are required to reach the desired level of exterior illumination
• Explore opportunities to increase brand awareness and personalisation with front grille illumination
• Gain insight into the application of exterior light displays for communicating with pedestrians using welcome and warning symbols
• Discuss the preferred pixel size for exterior illumination to increase functionality during daylight hours
• Explore how dynamic exterior displays can enhance user experience, and the technology requirements for a static or dynamic light panels