29th - 31st August, 2023 | Munich, Germany
Co-located with the 6th Annual Automotive Display Technologies & HMI 2023 Conference

View 2023 Agenda

Partnership Opportunities

Automotive Lighting: Balancing Technology, Cost, and User Value: Interview with Max at Ford Motor Company and Ignacio at Volvo Cars

Ahead of the Automotive Intelligent Lighting Technologies and Designs 2023 conference, Automotive IQ spoke with Max Schumacher at Ford Motor Company and Ignacio Cadenas at Volvo Cars to discuss the balance between leveraging technological advancements in lighting, while optimising cost and value. Automotive IQ wanted to hear from representatives from two different OEMs. Both Max and Ignacio gave insightful answers which were their own opinions and not those of their employers.

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