Monetizing Data from the Connected Car

Through recent years, the emergence of connected vehicles has allowed increasingly vast amounts of data to be gathered and processed. Vehicles equipped with an array of sensors and cameras generate data about how they are used, where they are on the road, the surrounding environment, and the operating status of a variety of systems and components.

Cars can also access a vast amount of personal data about the driver. This can range from simple preferences such as the seat and headrest position or favorite radio stations, to personal information about browsing habits, app usage, frequent journeys and more. 

To learn more about the capabilities of connected cars and how we can utilize their data, check out this piece on monetizing data from the connected car.