GENERAL MANAGER ASIA PACIFIC SALES (SAP) KEYSIGHT TECHNOLOGIES
is the general manager for Asia Pacific Sales (SAP) Operations at Keysight
Technologies. He is responsible for the entire South Asia Pacific field
operations that spanned across sales, marketing, application and consulting
was most recently general manager for Southeast Asia Sales and Marketing at
Agilent Technologies’ Electronic Measurement Group, before Agilent announced
the separation of its electronic measurement business. He was appointed to this
role in 2012.
started his career with Hewlett-Packard in 1997 as an application engineer,
focused on provided training and consultancy services to customers in the
wireless and RFuW market segment. Lawrence was widely accepted and regard by
the industries as a wireless subject matter expert during the time when
cellular technology like GSM was
introduced. He has conducted countless impactful wireless technologies
training and semniars as well as providing consulting services to OEM and EMS
on celluar manfacturing test strategies.
2000, Lawrence joined the sales organization, where he was responsible for
managing global accounts in Singapore. During this period, Lawrence had
contributed significantly to the growth of wireless business and was awarded
company's highest presitage award, The President's club in 2003. Lawrence was
promoted to regional sales manager in 2006 with accountability for the field
operations, which included sales and marketing for Singapore as well as the
emerging countries. With his strong foundation of technical background plus the
regional sales experience, Lawrence has transformed the business from one that
heavily relliance on manufacturing to a well balanced business portfolio that
spans accross other segments like Education, Aerospace Defense and Research
holds a first class honors degree in electrical, electronics and communications
engineering from Glasgow University in the United Kingdom. Lawrence is based in
Singapore and married with 2 daughters.
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