Ken Bracht

Chief Marketing and Business Development Officer National Council on Aging

Ken Bracht is the Chief Marketing and Business Development Officer, for the National Council on Aging (NCOA). Bracht is tasked with building awareness of NCOA among older adults to make them aware of the tools that can help empower them to remain independent. He also leads a team responsible for Business Development & External Affairs.

Bracht comes to NCOA with 20+ years of experience in marketing and branding through his work in the private sector in large firms such as Audi of America, Jaguar Land Rover, and BMW. Most recently he was Director of Brand Marketing for Audi of America, where he led numerous award-winning campaigns and partnerships, including two Super Bowl campaigns.  Ken brings an expertise in strategic partnerships, brand and digital marketing, management, and fund development.

Bracht has a Masters in Business Administration from Wake Forest University and a Bachelors Degree from James Madison University.

Pre-Conference Workshops

Wednesday, February 26th, 2020

12:45 PM WHY ENGAGING WITH THE PUBLIC AND PUBLIC PERCEPTION ARE KEYS SUCCESS FACTORS IN AV DEPLOYMENT

WHY ENGAGING WITH THE PUBLIC AND PUBLIC PERCEPTION ARE KEYS SUCCESS FACTORS IN AV DEPLOYMENT
Engineering is not the only challenge in deploying highly automated vehicles — to achieve the benefits of AVs, the public must embrace and accept them. How can we create safety across the entire product development life cycle?

LEARN
In this interactive format, stakeholders within the industry will be sharing their perspectives on safety, testing, reliability and product development. Evaluate past product launches and failures and apply what is needed form the product team to ensure its success.

Check out the incredible speaker line-up to see who will be joining Ken.

Download The Latest Agenda