AV Safety Features: The Present & Future State

AV Safety Features: The Present & Future State

According to McKinsey, a progressive scenario would see fully autonomous cars account for up to 15% of passenger vehicles sold worldwide in 2030. In the same time frame, Mckinsey’s researchers estimate that the automotive revenue pool will increase significantly and diversify towards on-demand mobility services and data-driven services. This is estimated to create up to $1.5 trillion in additional revenue potential in 2030 - a 30% increase.

More data from the research firm shows that the proliferation of ADAS systems has increased dramatically in recent years. The number of ADAS systems worldwide rose from 90 million units to 140 million units in the period between 2014 and 2016 - an increase of more than 50% in just two years. This, in part, has been driven by a reduction in the cost of the technology and the customer’s willingness to pay for it. With a recent survey showing that on average, drivers would pay an extra $500 to $2,500 per vehicle for different ADAS features.

These growth curves are significant in terms of autonomous driving, yet the same obstacles still stand in the way of successful development and deployment of fully-autonomous vehicles. One of the most important barriers is that of safety, and vast amounts of research and development are being undertaken in order to solve this issue and create the necessary technology to meet safety requirements.   

In our latest industry brief, we explore: 
  • The current and emerging car safety feature trends such as onboard facial recognition, Safety Force Field (SFF), ShadowCam and more!
  • The industry's top 12 guiding principles for developing safety features for autonomous
  • The key challenges associated with developing AV safety features and how the industry is overcoming them across the vehicle, customer & system levels

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