Autonomous Vehicles Silicon Valley
February 26 - 28, 2020
| Pullman San Francisco Bay
Agenda Day 1
Plenary Sessions
6:00 am - 8:00 am
FIRST MILE RUN
Get the blood pumping! Who needs autonomous shuttles for first mile/ last mile solutions when you can run it yourself?Led by a member of our team, join us for a refreshing morning jog before registration and breakfast.
8:00 am - 8:15 am
Registration & Women in AV Breakfast
Ahead of Women’s History Month, we at AutomotiveIQ wanted to recognize the extraordinary achievements from women in the automotive community. Join us as we recognize milestones and achievements from women that have been driving the industry forward.
Nominate a leader, mentor, or friend that is leading the charge, so we can recognize their contributions to the industry. #AVWOMEN
8:15 am - 8:30 am
CHAIRPERSON’S WELCOME AND OPENING REMARKS
Dr. Florian Baumann -
CTO - UDS, Automotive & AI, AVSV Chairman,
Dell Technologies
8:30 am - 9:00 am
DEPLOYING AUTONOMOUS TRUCKING IN URBAN SPACES: FIRST STEPS, PLANNING, AND PREPAREDNESS IN ENSURING SUCCESS
Charlie Jatt -
Commercial Trucking Lead,
Waymo
Bill Combs - Director, Connected Fleet, Penske Transportation Solutions
Gary Hsueh - Director of Mobility Programs, Prospect Silicon Valley
There’s talk in industry that autonomous trucking is poised to take over robotaxis as the most-widespread use of an autonomous vehicle. At the moment, there is much
investment around using these for long-haul journeys, but what is the feasibility of deploying them in urban spaces? Join this session to hear about:
• The latest industry developments in the autonomous trucking landscape, both long-haul and in urban areas. What are the challenges to driving these into wide-scale public use?
• What does autonomous trucking mean for fleet owners, and the e-commerce and retail industries?
• Is platooning a fad of the past, or will this be a necessary part of urban deployment? Looking at how platooning and connected cities are interlinked, specifically around
adaptive traffic light control and cooperative sensing.
Gary Hsueh
Director of Mobility ProgramsProspect Silicon Valley
9:00 am - 9:30 am
DISRUPTING THE FUTURE OF DELIVERY WITH LAST MILE AUTONOMOUS
Daniel Laury -
Co-Founder and CEO,
Udelv
How does the deployment of wide-spread autonomous delivery vehicles, fleets and open source architecture impact the future of delivery. This keynote session will provide insight on redefining the delivery ecosystem to meet the needs of consumers.
• Lessons learned from 8,000 + autonomous deliveries
• How can companies pilot retail delivery and get ahead of the curve?
• Innovating business models to bring autonomous delivery solutions to market quickly
9:30 am - 10:15 am
USING CONNECTIVITY TO PAVE THE WAY FOR SOCIAL IMPACT
Jeremy Agulnek -
Vice President, Connected Car,
HAAS Alert
Peter Evans - Director, Fire and Emergency Segment Business Development, Pierce Manufacturing
Todd Leiss - Traffic Incident Management Coordinator, Pennsylvania Turnpike Commission
HAAS Alert, winner of 2019 Start Up Launchpad, delivers awareness of responding emergency vehicles and other roadway fleets to connected and autonomous cars via its Safety Cloud® service to motorists and vehicles to enable safer, smarter driving decisions. The company uses industry-leading offboard sensors, C-V2X, and ADS technology to stream vital safety information in the form of real-time digital alerts to motorists and vehicles via in-vehicle systems and smartphones. Join this panel to hear from:
• the applications and fleet owners that have partnered with HAAS Alert to clear the way for safety and social impact
• early takeaways from adoption of this technology, and impressive statistics
10:15 am - 11:00 am
MORNING NETWORKING AND SPEED DATING IN OUR DISCOVERY ZONE
TRACK SESSIONS
SYSTEMS JOURNEY
11:00 am - 11:30 am TRANSITIONING FROM R&D SOFTWARE TO SAFE AUTONOMOUS SYSTEMS Chuck Brokish - Director of Automotive Business Development,, Green Hills SoftwareThere have been tremendous advances made in AV systems and software in the last few years through Corporate R&D labs and University studies. Unfortunately, while Functional Safety has been around for decades, much of the AV systems advancements used today do not incorporate such baseline FuSa requirements.
• Incorporating baseline functional safety requirements
• Leverage technologies to transition systems into production quality end product for AV
SYSTEMS JOURNEY
11:30 am - 12:00 pm PAVING THE ROAD FROM ADAS TO AUTONOMY Pierre Lefebvre - Chief Technology Officer, COAST AutonomousAdrian Pierce - Vice-President, Global Sales and Business Development, LeddarTech
• Learn how Coast Autonomous is deploying self driving fleets
• Leveraging LiDAR sensors and connecting with mass transit systems to enable mobility
• Understand how a scalable LiDAR platform enables mass deployment
SYSTEMS JOURNEY
12:00 pm - 12:30 pm PANEL DISCUSSION SENSOR SOLUTIONS FOR AUTONOMOUS VEHICLES AND AEB Mike Walters - Vice-President Product Management - Micro Cameras, FLIRRudy Burger - Managing Partner, Woodside Capital
Alex Kormos - Director, Engineering Technical Center, Veoneer
Chris Grieve - Director of Operations, ANSYS
Bruce Baumgartner - VP of Procurement and Strategic Partnership, ZOOX
• Update on industry trends and investment priorities
• Discussing the shortfalls and barriers
• Enhancing AEB with thermal sensing
Alex Kormos
Director, Engineering Technical CenterVeoneer
Chris Grieve
Director of OperationsANSYS
Bruce Baumgartner
VP of Procurement and Strategic PartnershipZOOX
VEHICLE JOURNEY
11:00 am - 11:30 am HOW IS CARMA ENABLING ADS TO NAVIGATE MORE SAFELY AND EFFICIENTLY IN V2V AND V2I? Dr. Taylor Lochrane Ph.D., P.E. - Technical Program Manager, Federal Highway Administration, U.S. Department of Transportation• Learn about FHWA’s developed CARMA Platform to innovate open source mobility
• Strategies for advancing Transportation Systems Management and Operations (TSMO) with automated driving technology to focus on how infrastructure can move traffic more efficiently
• Review a case study on how CARMA enables Automated Driving System (ADS) to navigate safely with other vehicles and roadway infrastructure by using open source software (OSS
Dr. Taylor Lochrane Ph.D., P.E.
Technical Program Manager, Federal Highway AdministrationU.S. Department of Transportation
VEHICLE JOURNEY
11:30 am - 12:00 pm THE COMMON FRAMEWORK OF VEHICLE AND CLOUD COLLABORATION Jin Shang, Ph.D - CEO, GAC R&D Center Silicon ValleyVEHICLE JOURNEY
12:00 pm - 12:30 pm ADVANCING INFRASTRUCTURE DEVELOPMENT TO SUPPORT L4 & L5 DRIVING Jose Diaz Salazar - Manager - Innovation Lab, The Goodyear Tire & Rubber Company• Developing an enterprise to build out connected fleets
• Review a case study on test and deployments as we look at best practices
• Strategies on enhancing the interoperability of vehicles architecture to support next generation sensor suites.
CUSTOMER JOURNEY
11:00 am - 11:30 am Encouraging Mainstream Adoption of AVs & Rideshare• After 95,000+ rides with Lyft’s customers, what are the main learning points?
• Learn how Lyft’s open-network initiative and unique hybrid approach to technology building is shaping the future of mobility.
• Strategies for developing wider impacts of the rideshare landscape.
CUSTOMER JOURNEY
11:30 am - 12:00 pm ENHANCING THE FABRIC OF LOCAL COMMUNITY WITH AUTONOMOUS TEHCNOLOGY Dr. Ryan Chin - CEO and Co-Founder, Optimus RideSunil "Sunny" Seelamsetty - Vice President, Brookfield Properties
. Managing the public perception of autonomous vehicles, and general response of this technology
• What does the average consumer want from an autonomous vehicle, and what will put them more at ease?
• Lessons learnt from early deployment
Sunil "Sunny" Seelamsetty
Vice PresidentBrookfield Properties
CUSTOMER JOURNEY
12:00 pm - 12:30 pm FLEET PLANNING TO INCORPORATE AVS Bill Combs - Director, Connected Fleet, Penske Transportation Solutions• How will autonomy change commercial trucking operations?
• The internal sell: how to prove value with AVs and effectively incorporate this technology into forward planning
• Metrics to support your argument: what fleets are saying about autonomous vehicles
12:30 pm - 1:30 pm
Networking Lunch
INTERACTIVE DISCUSSION GROUPS
SYSTEM JOURNEY
1:30 pm - 2:00 pm ENABLING SAFE DEPLOYABLE AUTONOMY Robert Day - Director of Autonomous Vehicles, ArmAs the industry moves closer to deploying autonomous vehicles, there are still many technology obstacles that have to be overcome. Todays
autonomous compute systems are too big, too power hungry, too hot and too expensive, and unliketraditional automotive systems, many do not adhere to the high levels of functional safety demanded in deployed automotive systems. This discussion will look at technology advances that will give the compute performance required to power autonomous driving, while reducing cost, size, power and thermals and bringing in the highest levels of functional safety.
• New technology innovation that reduces power, size and cost of high performance compute
• Introducing built-in functional safety to autonomous computing
• Development and deployment software
SYSTEM JOURNEY
2:00 pm - 2:30 pm SOLVING FOR AMBIGUITY IN AV TEST AND VALIDATION Ralph Buckingham - Director – Connected and Autonomous Testing, American Center for Mobility - Intertek Transportation Technologies• What are the biggest hurdles?
• Outlining test plans to test for different environments and use cases
• Validating without standards
Ralph Buckingham
Director – Connected and Autonomous TestingAmerican Center for Mobility - Intertek Transportation Technologies
SYSTEM JOURNEY
2:30 pm - 3:00 pm Advancing Autonomous Vehicle Security and Safety Fabrice Derepas - CEO, TrustInSoft- Security and safety go hand in hand, how are we testing and verifying our code to ensure it is of highest quality?
- Developing products with cybersecurity for critical in-vehicle software components and V2X communication at the source code level.
- Learn how you can ensure functional safety compliance with efficient software verification and validation.
VEHICLE JOURNEY
2:00 pm - 2:30 pm Cloud & Digital Data Storage Services Rodney Mach - President, TotalCAERodney Mach
PresidentTotalCAE
VEHICLE JOURNEY
1:30 pm - 2:00 pm LEVERAGING MACHINE LEARNING TO VALIDATE AUTONOMOUS VEHICLES SYSTEMS AND DEFINING THE FUTURE OF SMART AUTONOMOUS MOBILITY (SAM) Karthik Krishnan - Business Development Manager, MSC SoftwareWe are sitting at a junction and the industry is struggling to balance innovation and safety. Without any testing and validating standards how are we measuring and validating safety? In this session, we are
going to discuss testing and validating in different use case and environments in a highly accurate digital twin.
• Learn how to validate autonomous vehicle systems over billions of virtual units, be that miles driven, ore hauled or grain harvested.
• Define the best practices for testing and validating from concept to deployment of any single mobility platform (car, semi, mining truck, rail, marine, combine, or any mechanical/robotic platform)
• Create a seamless workflow between real-world and simulated environments by leveraging the power of machine learning
VEHICLE JOURNEY
2:30 pm - 3:00 pm DEFINING THE NEXT TRANSPORTATION MANAGEMENT SYSTEM• What does the transportation and connectivity ecosystem look like
• Discuss what will be needed from a safety, operational and functional perspective
CUSTOMER JOURNEY
1:30 pm - 2:00 pm KEYNOTE: THE FUTURE OF RIDE HAILING & MARKET DISRUPTION Lauren Isaac - Director of Business Initiatives, EasyMile• How can you meet the unrealized needs of your customers?
• Learn about the store hailing approaches of the future
• Partnering with wholesalers to provide accessibility to produce
Lauren Isaac
Director of Business InitiativesEasyMile
CUSTOMER JOURNEY
2:00 pm - 2:30 pm Building the Ultimate Customer Journey Alex Fiecher - VP of Research and Product Development, Local MotorsCUSTOMER JOURNEY
2:30 pm - 3:00 pm BUILDING OUT MaaS, VaaS FOR AV, RIDE SHARING, AND DISRUPTIVE MOBILITY OFFERINGS Tamy Ribeiro - Chief of Mobility Evangelist and Head of Partnerships, Wunder Mobility• Learn how 100+ municipalities are approaching mobility as a service
• What planning is needed for urban development?
Tamy Ribeiro
Chief of Mobility Evangelist and Head of PartnershipsWunder Mobility
PROFESSIONAL DEVELOPMENT
2:00 pm - 2:30 pm FINDING THE PERFECTLY ENTREPRENEURIAL EMPLOYEE: HIRING TALENT FOR THE MOBILITY LANDSCAPE Sadir Haji - Department Manager, Autonomous Mobility, Jaguar Land Rover North America, LLC• What’s needed from a C-suite executive ?
• Why is it difficult to recruit - and how can we overcome these challenges to build the mobility industry?
PROFESSIONAL DEVELOPMENT
2:30 pm - 3:00 pm UPSKILLING ENGINEERS FOR MORE COMPLEX SYSTEM ENGINEERING Marie DiTrapani - Divisional Director, AutoIQ• Where are the strengths and weaknesses in the talent pool
• How can these be leveraged in training and development of team members?
• Building up the talent pipeline
MAINSTAGE
3:00 pm - 3:30 pm
Charging Break & Product Development
3:30 pm - 4:00 pm
PANEL DISCUSSION: INDICATIONS FROM EARLY TESTING OF AUTONOMOUS SYSTEMS: WHAT IMPACT WILL THIS HAVE ON SAFETY REGULATIONS?
Arnaud Tellinge -
Manager - Safety Critical Embedded Systems,
EasyMile
Pete Noteman - Technical Director - Automotive, Zurich Insurance, North America
Kay Wakeman - Director of Insurance Outreach at Insurance Institute, Highway Safety / Highway Loss Data Institute
• Looking at results from functional safety testing of autonomous systems, where do AV’s perform well when compared against driver-based accident analysis?
• What are the liability implications when considering driverless L3, L4, and L5 vehicles?
• How are companies addressing the publics perception when it comes to safety in autonomous vehicles?
Kay Wakeman
Director of Insurance Outreach at Insurance InstituteHighway Safety / Highway Loss Data Institute
4:00 pm - 4:30 pm
CASE STUDY BUILDING PARTNERSHIPS TO ADVANCE PUBLIC SAFETY AND TRUST
Matthew Schwall -
Head of Field Safety,
Waymo
Micah Miranda - Economic Development Director, City of Chandler
Thomas Dwiggins - Fire Chief, City of Chandler
Sean Duggan - Chief of Police, City of Chandler
Autonomous vehicle companies are moving into key cities across America to deploy their driverless tech. How can cities get involved in this journey? Join this session to explore:
• How municipality and OEM partnerships can aide the deployment of autonomous vehicles;
• Using the City of Chandler and Waymo as a case study, looking at what these initial test deployments and safety training look like in practice;
• Feedback from the community: how to proactively engage and communicate with the community
4:30 pm - 5:00 pm
DEVELOPING PURPOSE-BUILT ZERO OCCUPANT VEHICLES FOR DRIVERLESS DELIVERIES
Emily Weslosky -
Lead Product Manager,
Nuro
Robotics company Nuro deployed its first generation driverless robot, R1, in December 2018 when it launched the first fully driverless delivery service for the public in
Scottsdale, AZ. Now, Nuro launches its second generation robot, R2, in Houston, TX in the coming months––with delivery partners Domino’s, Walmart, and Kroger. Join this
session to hear about:
• Developing purpose-built autonomous vehicles for on-road safety
• How collaboration with the U.S. Department of Transportation is opening up innovation for a new class of zero occupant AVs
• Operational considerations for customer-facing AV services
