Joel Hoffmann is a seasoned professional with over 30 years of experience developing new markets, with heavy focus on automotive software and open development concepts in the Connected Car segment. He is currently developing and executing open software marketing strategy for the largest automotive silicon supplier, Renesas Electronics. He is also developing and executing the automotive engagement strategy for Open Mobile Alliance (OMA).
Previously, he served as an Automotive Strategist for the Intel Automotive Solutions Division where he successfully launched and grew the first open automotive software consortium, GENIVI Alliance, as Director of Marketing and Intel representative to the Board. Additionally, he expanded Intel’s automotive industry influence from #3 to #1 on the Connected Car topic through social media, interviews and public showcases worldwide.
Check out the incredible speaker line-up to see who will be joining Joel.
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