IQPC has been hosting events developed for Senior executives for more than thirty years. We serve businesses representing over 15 industries at more than 1500 conferences around the globe. Our client list includes corporations like Ricoh, Lockheed Martin, Boeing, Walmart, Carlson, Mercedes Benz, ABN AMRO, IBM, Cisco, Wachovia, Pfizer, Chevron Texaco, Cingular and T-mobile just to name a select few. Senior executives travel from around the world to our events looking to garner best practices and concrete solutions to assist them in improving their organizations. IQPC provides many different platforms for sponsors to increase their market share and awareness to their target audience through leveraging different sponsorship opportunities involved with our events.

Get in touch to learn more!

Steven Zapata

Sponsorship Marketing Manager

Steven.Zapata@iqpc.de or 49 (0) 30 20 91 3 409 


  • The longest running and most highly attended Steering event globally
  • Senior-level representation from almost all relevant OEMs and suppliers like: BOSCH, Ford, Hyundai MOBIS, GMnexteer, TATA Motors, ZENUITY, ZF, and more.
  • 4:1 buyer to vendor ratio - 65% of attendees are from OEMs & Tier 1s!
  • 80+ Attendees
  • 30+ Presentations
  • 10+ Hours of dedicated networking & interactive sessions
  • 6+ Workshops




“A well-prepared conference with interesting and actual topics, also a great opportunity to discuss & network” – Volvo Cars

“The conference was well worth the networking possibilities, to gain new business contacts, and discuss the latest trends” – Hella KGaA Hueck & Co

“Very well organized, nice atmosphere” – Volkswagen AG

“Good opportunity to build new contacts, to grow network with suppliers and companies with innovative products” – Jaguar Land Rover

“Nice platform for networking, sharing ideas, and learning” – Autolite India Ltd.

“A perfect event where you can network with suppliers & other OEMs” – Volvo Car Corporation

“Very interesting key topics and a great atmosphere” – Hitachi

“Very well executed and planned to drive open discussions and interfacing with all attendees” – General Motors


Because we know that each Sponsor has a different message, business development goal and branding initiative each Sponsorship package is tailored to your corporate strategies. Though most Sponsorships offer multiple levels and types of exposure, there are a few main ways for you to highlight your corporate strengths.


Branding is often a major initiative for our clients who are seeking to get the message out about their offerings. As a Sponsor your firm’s logo will appear alongside of the global leaders associated with best practices in this area. IQPC leverages multiple media outlets including online, direct mail, email, press releases and media partnerships to publicize the event. We offer some key platforms for you to get across your brand image to our customer base and your prospects.


Networking and information sharing are two major aspects of the conferences and IQPC builds in many opportunities for Sponsors to enjoy & benefit from meeting the leaders in the space. As a Sponsor your company will have access to all onsite networking functions at the conference. They include two Breakfast sessions, four refreshment break sessions and two conference wide luncheons. The exhibit hall is designed to be the heart of the event a place to network meet and share strategies with key decision makers involved in and our sponsors will receive premium booth location during the show. Additionally IQPC offers a selection of Sponsorships that enable our clients to increase their opportunity to develop new relationships during our events.

To learn more about these and other marketing opportunities please contact us at Steven.Zapata@iqpc.de or 49 (0) 30 20 91 3 409

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