Automotive IQ E-Book: Rethinking Car Seat Design

Automotive IQ E-Book: Rethinking Car Seat Design

For the automotive seating, the main industry trends include car-sharing and self-driving cars. The next generations seats should learn to adjust by themselves and have robust materials to endure frequent use. What will be the impact of these trends on car seats?

AI-enabled VR and AR work extremely well with the need to rework and redesign the car seats. Virtual reality allows a vast amount of high-dimensional data, which the domain of car design typically falls into, to be visualized easily in person – in a format that is experiential, not just conceptual. Design engineers can now transform the design workflow, easily change the parameters of models, uniquely configure the seats, and visualize its impact to both the vehicles as well as its occupants. Engineers can now change seat configurations on the fly, test a large number of combinations quickly and cheaply – all without having to wait months for and spend thousands on a demo product.

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