August 21 - 23, 2018
Sheraton Ann Arbor Hotel, Ann Arbor, MI

Media Center

Featured Content

Can Sponsorship Grow Your Business?

We asked three time event sponsor Socionext Embedded Software Austria GmbH about their experience with HMI USA, why they continue to support the event, and how it has helped grow their business. Download the exclusive Q & A to read what they had to say.

Exclusive Report: How New Tech will Help You Keep Your Eyes on The Road!

Automakers are trying to stay relevant to car buyers whose lives are increasingly centered on their smartphones and other mobile devices, all the while automotive suppliers are working on ways to reduce distraction that look beyond infotainment controls. Find out how new tech will help you keep your eyes on...

HMI Display Technology Trends

IHS Automotive predicts that the display component market will reach $18.6 billion by 2021, which will give new players the opportunity to jump into the supply chain.Brian Rhodes, Analyst HMI & Usability at IHS, shares his presentation on the trends in HMI components for automotive displays, including CSDs, Touchscreen, Instrument...

Subject to change: What will the interface of the future look like?

This thinkpiece by automotive industry expert and editor at Automotive IQ, Franziska Scheu, examines the requirements consumers have for their connected vehicle interfaces and how these can be realized with further investment in existing technologies.What technologies will be developed or optimized? Which ones will prove to be an indulgent pursuit...

Interview with Google's Golden Krishna

In the lead-up to the 4th Annual Cockpit HMI conference, Automotive IQ sat down with presenter Golden Krishna to discuss his work on Google's design strategy to shape the future of Android, trends in interface design, the challenges of going screenless, and how we can build a technologically advances world...

HMI 2.0 requirements for successful implementation of next-gen ADAS functions

This article describes how automotive HMI is evolving in a hotbed of innovations within the sector, providing an overview of the requirements for the successful implementation of ADAS functions, and the latest technology concepts making waves across the automotive industry.

Human Factors Design Assistance for DVI

Content overview:Analyzing the safety problemReviewing NHTSA's approach to distractionOverarching goals of HFCV programObjectives and content of DVI Design AssistanceDevelopment process and conceptual frameworkExamples and topics of DVI Design AssistanceUpdate on Driver Distraction Guidelines

Attendee Snapshot

To get a fuller picture of whom you might meet onsite, check out the Attendee List from last year’s event.  Get the free download from Automotive IQ here.

Event Prospectus: HMI USA 2018

Align your objectives with a range of pre-existing or completely tailor-made sponsorship packages at HMI USA 2018. Download the free event prospectus with sponsorship, networking, attendee information and more here.