Current Trends, Monetization and Customer Experience in Connected Vehicles | Interview with Nayuta Yamasaki

Current Trends, Monetization and Customer Experience in Connected Vehicles | Interview with Nayuta Yamasaki

Nayuta Yamasaki, Manager - Connected Services Engineering Nissan Technical Centre Europe, shares insights on the diverse range of connected services offered by OEMs, including information services, remote control capabilities, and advanced security features. This interview also explores key areas for future development, including a growing focus on cloud-based solutions and Feature-on-Demand services.

Discussion highlights:

  • How OEMs are currently prioritizing the development and integration of connected services in their vehicles.
  • The key considerations for deciding between subscription models and one-time payment options for the connected services customer.
  • Which baseline connected services are OEMs deciding to monetize, and what factors influence this decision.

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