Last year, at CES 2017, Toyota revealed its Concept-I vehicle, which features an AI assistant – named Yui – which uses light and sound to communicate with the driver. For example, colored lighting illuminates the footwell to indicate whether the vehicle is in manual or self-driving mode. The exterior of the car also uses light to communicate with driver and surroundings. Other automakers are following suit, and turning their attention to the development of interior lighting concepts as a means of brand differentiation. With increasing pressure on automakers to deliver fuel-efficient, low-emission engines, speed and performance is becoming less of a differentiator, so many see ambient lighting as the next battleground.
Auto designer for General Motors for a quarter century, educator at CCS, Wayne State University, Lawrence Technical University, and the Cleveland Institute of Art, consultant on History Channel’s Top Gear, founder of AutoArcheology, Brian Baker has quite the rap sheet. We had the good fortune to pick his brain on lighting design, American car culture, crafting a brand, Millennials, and more besides.
In this exclusive article get an update on the growth in the lighting market, safety driving developments, technological trends in exterior lighting and interior lighting, and what the future market developments look like.
While economic restraints will ensure that TFT displays are more commonly used in the near future, OLED displays may prove to be a long-term successor due to superior visual quality. Meanwhile manufacturers continue to grapple with the concepts of gesture control and intuitive voice control. To learn more, read this article.
Interested in who you can expect to shake hands with this May in Detroit? Check out the Past Attendee Snapshot.
Past Attending Brands:
Solution providers - we have digital opportunities available to connect you to the Automotive community looking for your specific solution! Keep your message in the market, generate fresh leads and maintain strong brand awareness through our digital sponsorship opportunities. Check out our Media Kit! Discover how you can utilize our online events, webinars, virtual executive meetings and other services as part of your marketing strategy.
If you'd prefer a copy via email, please contact Carolyn.Gombos@iqpc.com.