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William
Hornick

William Hornick

Will is the editor of Automotive IQ, responsible for managing its content. Given his passion for all things car-related, he feels fortunate to have the opportunity to meet and learn from so many auto industry professionals. His background is in Innovation Policy and he has worked in both the healthcare and automotive sectors. Outside of work, Will is an avid skier and tries to find time for his other hobby - maintaining and modifying an old Swedish station wagon.

Readers of our newsletter already know that last week I had the privilege of representing Automotive IQ at two of our related conferences: Selective Catalytic Reduction and Advanced Emission Control Concepts for Gasoline Engines. It was terrific fun to meet and speak with such a knowledgeable group of people and it was exciting to get a sense of...Full Article »
Recently, the New York Times’ Auto Section reported that the Chinese auto market is beginning to prefer larger cars. There is a certain logic behind this. An increasing number of Chinese are able to afford cars and it goes to follow that an increasing number can also afford more spacious and luxurious cars. But a cultural shift is also...Full Article »
Welcome to the first post in our weekly column From the Editor aimed at bringing our readers the week's news from the auto industry. Recently I posed a question to a group of materials experts if they agreed that steel would remain the dominant material for the car body-in-white for many years to come. The answers I received were...Full Article »
MIDLAND, MICHIGAN, USA – At the 5th International Conference on Advanced Downsizing & Turbocharging, Dow Corning Corporation – a global leader in silicone and silicon-based technology and innovation – will connect with transportation industry leaders and share information regarding the company’s proven, innovative solutions and...Full Article »
MIDLAND, MICHIGAN, USA – At the 5th International Conference on Advanced Downsizing & Turbocharging, Dow Corning Corporation – a global leader in silicone and silicon-based technology and innovation – will connect with transportation industry leaders and share information regarding the company’s proven, innovative solutions and...Full Article »